Williams Interactive and Groupe Partouche Launch JackpotParty.be Online Casino for Players in Belgiu

Williams Interactive and Groupe Partouche Launch JackpotParty.be Online Casino for Players in Belgium

- First B2B Deployment of Williams Interactive's End-to-End Managed Services Online Gaming Solution -

- Jackpot Party Progressive™ Goes Live as the First Accumulating Online Jackpot in the Belgium Market -

CHICAGO & BRUSSELS--(BUSINESS WIRE)-- Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYS: WMS) , today announced the launch of www.JackpotParty.be, a new online casino featuring exclusive authentic WMS Gaming content for residents of Belgium. The fully legal and regulated site was designed and developed by Williams Interactive™ group entities and is operated in association with Groupe Partouche SA, (PARP.PA), the largest land-based operator in Belgium and France and one of Europe's largest casino operators with nearly 50 casinos.

The new full-service online casino represents the first B2B deployment of Williams Interactive's managed services online gaming solution and marks a significant progress point in demonstrating to local casino operators and their players the benefits enabled by the convergence of land-based and online gaming.

At JackpotParty.be, players have access to a wide-array of Williams Interactive's proven iGaming content, including 27 classic WMS slot games such as Super Jackpot Party™,Gold Fish™, Reel 'em In!™, Jungle Wild™, Alice & the Mad Tea Party™, Kronos™ and Zeus™ themed slot games. In addition, players can enter the Jackpot Party Progressive™ - the first accumulating online jackpot in the Belgium market that can be awarded on any game, with any wager and at any time. The online casino also features classic casino table games such as roulette, blackjack and baccarat.

Orrin J. Edidin, President of WMS Industries Inc. and CEO and President of Williams Interactive LLC, said, "Over the last several years, we have developed our online gaming operational and product expertise and our proof of concept has been confirmed as a best-in-class offering for the interactive gaming market through our UK-facing JackpotParty.com. The JackpotParty.be online casino delivers to players the convenience of playing at home in addition to playing at the casino and is an exciting complement to Groupe Partouche's leading land-based casino operations. The online experience is tailored to the Belgian player, with fully localized web sites in French and Dutch, multilingual customer support and localized payment solutions.

"As our first iGaming B2B execution, the launch of JackpotParty.be in association with Groupe Partouche is an important milestone in the execution of our online gaming strategy and expansion plans representing a natural and seamless extension of our proven content and services platform that clearly highlight the benefits derived from the convergence of the online and land-based gaming distribution channels," Edidin added. "The Williams Interactive iGaming solutions utilize Groupe Partouche's land-based casino operations expertise and our unique, authentic gaming experiences to deliver a compelling offering that combines and extends the in-casino experience to an online player community."

The official launch of JackpotParty.be is being highlighted by television and digital campaigns airing in both French and Dutch to citizens throughout Belgium. Running from April 16 to May 5, these advertisements showcase the synergistic benefits between land-based and online gaming experiences for players in Belgium and the excitement of the online casino, which currently features 27 player-favorite WMS slot games and more than 20 table and card games.

Fabrice Paire, Chairman of Groupe Partouche, said, "The launch of our online casino is an exciting milestone for our business. As Europe's leading land-based casino operator, we are delighted to launch JackpotParty.be in close collaboration with Williams Interactive, a global leader in gaming content and game mechanics, to extend its popular gaming content to our customers online in a branded continuation of our in-casino experiences."

Paire added, "The launch of our new casino offers the very best of iGaming entertainment to our customers, and establishes the Partouche brand as the premier benchmark in online gaming and entertainment options in Belgium."

About WMS

WMS Industries Inc. is a leading supplier of innovative gaming entertainment products and services worldwide. The Company designs, develops, manufactures, distributes and markets casino games and gaming machines, video lottery terminals and interactive gaming products and services. More information on WMS, and its subsidiaries, WMS Gaming and Williams Interactive, can be found at www.wms.com or www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or YouTube®.

About Group Partouche

Since the opening of its first casino in 1973, Groupe Partouche has expanded and diversified its casino and hotel interests to become an industry leader in hospitality activities. Quoted on the Bourse de Paris-Euronext (code ISIN FR0000053548), the Company operates casinos and gaming websites, with an expansive offering from slot machines to traditional casino games and poker, 21 hotels, 120 restaurants, spas and golf resorts. With 5,600 employees and its 49 casinos (in France, Belgium, Switzerland and Tunisia), Groupe Partouche offers the highest standard of service to its patrons and well-regulated gaming areas. The Company today is the European leader in poker tournaments with the Partouche Poker Tour, offering 15 million euros in prize pools since its creation. More information can be found at http://www.partouche.com.

Partouche - For the Love of the Game.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity, including, but not limited to, the statements set forth under the caption "Fiscal Year 2013 Outlook." Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, April 18, 2013. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (12) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business", "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.

WMS Industries Inc.
William H. Pfund, 847-785-3167
VP Investor Relations
Joseph N. Jaffoni or Richard Land
Williams Interactive LLC
Rory Shanahan, 773-961-1456
Principal Marketing Communications

KEYWORDS:   United States  Belgium  Europe  North America  Illinois


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