SapientNitro's Gaston Legorburu Named to Cannes Mobile Lions Jury


SapientNitro's Gaston Legorburu Named to Cannes Mobile Lions Jury

BOSTON--(BUSINESS WIRE)-- SapientNitro, part of Sapient (NAS: SAPE) , today announced that Gaston Legorburu, worldwide chief creative officer, has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and award the best in global creative communications for the Cannes Lions Festival from June 16-22, 2013.

The Mobile Lions reward the best creative work that lives on or is activated by a mobile device, app or mobile web. The work is judged based on creativity, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).

"This year's Cannes International Festival of Creativity is focusing on something very near to SapientNitro's heart: the evolution of storytelling," said Legorburu. "It is our belief that the master storytellers of this generation will be renowned for their ability to weave creativity, insight and technology together in unique ways that engage consumers across an always-on landscape. This is the approach that we bring to helping our clients keep their brands in sync with their target customers, and this is the thinking that I'm proud to bring to my role with an elite group of mobile jurors."

"Cannes Lions is about offering attendees - whether new to the festival or longtime veterans - the ability to learn and truly be inspired by visionary leaders in their respective industries," said Philip Thomas, CEO of Cannes Lions. "Gaston's forward-thinking insights and creative approach in redefining storytelling for the always-on world will provide a fresh perspective on the most cutting-edge developments in the mobile space, and we look forward to welcoming him and all jurors to Cannes in June."

2013 Mobile Lions Jury:

  • President: Rei Inamoto, CCO and vice president, AKQA

  • Martin Lange, executive marketing director, digital strategy, Ogilvy & Mather

  • Gaston Legorburu, worldwide chief creative officer, SapientNitro

  • Chris Miller, chief digital officer, Draftfcb Chicago

In addition, SapientNitro's creative director, John McHale has been named to the Young Cannes Lions Jury for the 60th International Festival of Creativity.

About Cannes Lions

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

About SapientNitro

SapientNitroSM, part of Sapient® (NAS: SAPE) , is a new breed of agency redefining storytelling for an always-on world. We're changing the way our clients engage today's connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.

SapientNitro's Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in more than 30 cities across The Americas, Europe and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation.

Media Contact:
Stacy Simpson, +1 212-912-3013

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