Cintas Corporation and Anthony Melchiorri Announce $25,000 Hotel Makeover Contest
Hoteliers invited to improve image, cleanliness and guest satisfaction by entering for a chance to win products and services from Cintas
CHICAGO--(BUSINESS WIRE)-- Spring cleaning just took on new meaning for the hotel industry, thanks to the $25,000 contest offered by Cintas Corporation (NAS: CTAS) and Anthony Melchiorri, host of a reality TV show that helps turn around struggling hotels. From now until August 31, hotels of all sizes can enter for a chance to win an onsite visit from Melchiorri and $25,000 worth of products and services from Cintas. The winner will also receive a trip to the International Hotel/Motel + Restaurant Show, held in N.Y. in November 2013, where they can speak with the media about how the makeover impacted their hotel.
"I often tell hotels that there are four keys to guest satisfaction: image, cleanliness, safety and security," said Anthony Melchiorri. "By making a few proactive, practical improvements in each of these areas, hoteliers can significantly impact the guest experience and the bottom line. Through this contest, Cintas will help one lucky property take their guest satisfaction to a whole new level."
According to J.D. Power and Associates' 2012 Hotel Guest Satisfaction Index, overall guest satisfaction within the hospitality industry is at an all-time low—down seven index points from 2011. Despite this, a recent study from March found that 42 percent of U.S. travelers are planning to increase their spending in 2013, making it a great opportunity for hoteliers to improve their operations for increased customer satisfaction and loyalty.
"As demand rises, now is a great time for hoteliers to elevate the guest experience and gain an edge on the competition," said Todd McKeown, Vice President, Global Hospitality and Gaming, Cintas. "By partnering with Anthony and hosting this contest, we hope to inspire hotels to make image, cleanliness, safety and security a priority, and we're proud to help demonstrate the impact of these initiatives by offering the winner $25,000 worth of products and services."
The leader in specialized services to the hospitality industry, Cintas has more than 40 years of history partnering with hotels to support brand-building, efficient operations and enrichment of the guest experience. Some of the company's solutions for hotels include tile and carpet cleaning, HVAC cleaning, uniform supply and rental, towel, mat and mop services, fire protection services and first aid and safety supply and services. By taking steps to elevate their image, improve cleanliness and increase guest safety and security, hoteliers can secure a greater number of positive online and offline reviews and attract increased customer loyalty.
In November, Cintas partnered with Melchiorri, a hotel industry expert with more than 20 years of experience, to help reiterate both parties' messaging around increased operational efficiency, cleanliness and guest satisfaction.
To enter the contest, hoteliers are encouraged to fill out the submission form and describe how they would use the $25,000 at www.cintas.com/anthonycontest. A winner will be selected by September 9, and the makeover will be unveiled at the 2013 International Hotel/Motel + Restaurant Show.
For more information about Cintas' solutions for hotels, please visit www.cintas.com/hospitality.
About Cintas Corporation:
Headquartered in Cincinnati, Cintas Corporation provides highly specialized services to businesses of all types primarily throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom cleaning and supplies, tile and carpet cleaning, promotional products, first aid, safety, fire protection products and services and document management services for more than 1 million businesses. Cintas is a publicly held company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of the Standard & Poor's 500 Index.
Mulberry Marketing Communications
Nicole DiVito, 312-664-1532
KEYWORDS: United States North America Illinois
The article Cintas Corporation and Anthony Melchiorri Announce $25,000 Hotel Makeover Contest originally appeared on Fool.com.
Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.