ASCC Looks to Apple, Social Media to Promote New Brands
MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- The Aristocrat Group Corp. (OTCBB:ASCC) began work this week on a new social media app for Apple (NAS: AAPL) devices to connect cocktail fans and mixologists and promote new spirits carried by the company's brand management division, Luxuria Brands.
According to ABI Research, the mobile app economy is expected to reach $25 billion this year. ASCC plans to harness that growth to spread the word about its upcoming vodka lines, which are set to begin production this year. The company envisions a free mobile application that will drive social circles of vodka drinkers to bars and liquor stores that carry Luxuria Brands.
"Social networking apps are a fun and effective way to engage with our customers and reward brand loyalty," said ASCC CEO Robert Federowicz. "We're working on an app that will allow us to push unique, personalized offers and promos to specific social networks of vodka afficianados and then measure the success of each promotion. We want our retail partners to be able to create events at specific times based on a given social circle or club's behavior."
ASCC sees vodka, America's best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico's FAS, Inc. (NYS: CHS) .
For more information on this initiative, please visit www.luxuriabrands.com/investors.html.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premier luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.
The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
KEYWORDS: United States North America Florida
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