Dr Pepper Searches for One of a Kind Fans to Feature in Upcoming Advertisements
Dr Pepper Searches for One of a Kind Fans to Feature in Upcoming Advertisements
Fans invited to tell their stories for a chance to "Be the Next /1"
PLANO, Texas--(BUSINESS WIRE)-- From an air guitar god and a boxing model to a roller derby queen toting five kids around town, Dr Pepper has been celebrating truly One of a Kind personalities in its advertising this year. Now the brand is searching for someone else who is as unique as its blend of 23 flavors.
Dr Pepper announced today "Be the Next /1" - a national consumer contest that offers fans the chance to star in upcoming national TV and digital advertising. Fans are invited to submit 60-second videos online at DrPepper.com explaining what makes them One of a Kind and why they should be selected to appear in the next Dr Pepper ad. Submissions will be accepted through June 19.
The brand's current campaign, entitled "/1," or "one of one," features real people with inspiring real stories.Each spot in the campaign has highlighted a One of a Kind personality, and now Dr Pepper will turn to its fans to share their own life stories for a chance to join the movement.
"Dr Pepper is One of a Kind and so are our fans, which is why we have such a deep and meaningful connection with them both online and offline," said Leslie Vesper, director of marketing for Dr Pepper. "We're excited to offer our fans—the real people who have grown with the brand and continue to inspire us—a chance to show millions of people what makes them 'one of one.'"
After the submission window closes on June 19, Dr Pepper will select its top ten videos as semi-finalists for the "Be the Next /1" contest. Semi-finalists will then have the opportunity to rally support from people in their communities and across the country to gather votes for their submission on DrPepper.com, as well as through a personalized hashtag on Twitter. The five semi-finalists with the most votes will move on to the final round, where the brand will choose one grand prize winner to appear in the national ad.
For complete promotion rules, including detailed video submission instructions, visit www.DrPepper.com/OneOfAKind.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYS: DPS) , is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.
Ketchum for Dr Pepper
Eddie Moye, 646-935-4145
Eddie.Moye@ketchum.com
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