Do Not Underestimate Amazon's Advertising Potential

Amazon is sitting on an advertising gold mine of data, because it's the sixth-largest website on the planet, which gives it invaluable insight into consumer shopping behavior. Amazon could one day become an advertising powerhouse because it has the transactional data that Google lacks. With this data, Amazon has already begun to personalize the advertising experience, helping boost prices by 20% to 30%. In this video, Motley Fool contributor Steve Heller discusses what puts Amazon in a unique position to become an advertising kingpin and what investors should be watching for.

Everyone knows Amazon is the king of the retail world right now, but at its sky-high valuation, most investors are worried it's the company's share price that will get knocked down instead of competitors'. The Motley Fool's premium report will tell you what's driving the company's growth, and fill you in on reasons to buy and reasons to sell Amazon. The report also has you covered with a full year of free analyst updates to keep you informed as the company's story changes, so click here now to read more.

The article Do Not Underestimate Amazon's Advertising Potential originally appeared on Fool.com.

Erin Miller has no position in any stocks mentioned. Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Amazon.com and Google. The Motley Fool owns shares of Amazon.com and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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