Amazon Launches 50+ Active and Healthy Living Store Featuring Hundreds of Thousands of Items In One


Amazon Launches 50+ Active and Healthy Living Store Featuring Hundreds of Thousands of Items In One Single Destination

Customers ages 50+ can find nutrition and wellness items, exercise and fitness equipment, medical supplies, personal care and beauty products, entertainment suggestions and more

Thousands of items available for free Super Saver Shipping, Amazon Prime Two-Day Shipping and Subscribe & Save

SEATTLE--(BUSINESS WIRE)-- (NAS: AMZN) —Today, Amazon announced the launch of its 50+ Active and Healthy Living Store ( featuring hundreds of thousands of nutrition, wellness, exercise and fitness, medical, personal care, beauty, entertainment items and more - all in a single destination for customers in the 50+ age range. In addition to offering items for fast, free shipping through Amazon Prime and Super Saver Shipping, customers can also sign up to receive thousands of items - including everyday essentials like vitamins, incontinence care products and shampoo - delivered automatically to their home and at a discounted price via the Subscribe & Save program. The store will feature detailed product information, images, customer reviews, best sellers, recommendations and a Resource Center with tips on beauty, healthy eating, caregiving and various other topics to help customers discover products that are right for them.

"We're excited to offer customers in the 50+ age range a place to easily discover hundreds of thousands of items that promote active and healthy living. This is a destination where a customer can purchase anything from vitamins and blood pressure monitors to skin care items and books on traveling the world," said Chance Wales, Director of Beauty and Health & Personal Care for Amazon. "Our goal is to offer great prices on a vast selection of items and a robust Resource Center filled with tips on everything from boosting brain power to care-giving."

Visitors to Amazon's 50+ Active and Healthy Living Store will find a wide selection of items in the following categories:

  • Nutrition & Wellness: Vitamins and supplements, nutritional drinks and bars, etc.

  • Exercise & Fitness: Activity monitors, videos on active living, exercise equipment, athletic apparel, etc.

  • Health Care: Diabetes management items, over-the-counter medicines, first aid items, etc.

  • Medical Supplies: Blood pressure monitors, daily living aids, mobility aids, etc.

  • Incontinence: Briefs and underwear, pads and guards, cleansers, furniture protection, etc.

  • Personal Care: Men's grooming needs, oral care, hair loss items, feminine care, etc.

  • Beauty: Skin care, bath and body items, fragrance, cosmetics, etc.

  • Travel & Leisure: Travel guides, travel bags, toiletries, etc.

  • Entertainment: Books, audio books, video, etc.

For more information, customers can go to To shop Amazon from anywhere, use the Amazon Mobile App ( for your phone or tablet.

About, Inc. (NAS: AMZN) , a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings., Inc.
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