Apple Stock: The Next Run Could Come Sooner Than You Think


Apple shareholders have understandably become very frustrated over the past seven months, as Apple stock has fallen nearly 40% from the all-time high it reached last September. Apple seems very cheap, at just 10 times earnings -- or 6.5 times earnings if you exclude the company's massive cash position -- but that hasn't managed to attract buyers. However, the negativity that has surrounded Apple recently may actually be setting the stage for another big run-up, which could reward the Apple shareholders who have been patient in the face of the stock's downward spiral.

Low expectations
The market's low expectations for revenue and earnings growth are one major reason for optimism about Apple stock going forward. Wall Street already expects tepid revenue growth and a sharp year-over-year EPS decline when Apple reports Q2 earnings later this month. While iPad unit sales will be boosted by the first full quarter of iPad Mini shipments, iPhone and Mac sales are expected to be fairly similar to last year's Q2 totals. Moreover, a combination of higher component costs and lower average selling prices will lead to a significant drop in gross margin; Apple's guidance in January implied that gross margin could fall as much as 990 basis points from the all-time high of 47.4% set in Q2 last year.

Apple's poor recent stock performance can be attributed in part to the company's long string of successes in the five years after the iPhone's launch in mid-2007. That raised the bar so high that the company was bound to disappoint eventually. When it finally happened, Wall Street quickly soured on Apple stock, as seen in the rapid fall of price targets from analysts such as Peter Misek, whose $900 price target of early December became a $420 price target by early March. With many market participants expecting Apple to struggle for a long period of time, any evidence of a return to growth could quickly reinflate Apple stock.

Big opportunities
Yet behind Wall Street's current scorn for Apple and low expectations regarding the potential for innovation there, Apple has a variety of potential catalysts on the horizon. First, new product lines could be released as early as this fall, with an "iTV" the most likely candidate. Rumors of an iTV have been rampant ever since the release of Walter Isaacson's biography of Steve Jobs, since Jobs told Isaacson that he had "finally cracked" the TV. However, Apple followers have been disappointed as purported iTV release dates have come and gone. Today, the market seems to be assigning no value to new product lines, based on the low Apple stock price. I don't know what Apple's next product will be or when it will be released, but I'm very confident that there will be one; Apple's R&D spending grew 40% in the last fiscal year, to $3.4 billion.

Furthermore, Apple will almost certainly release new versions of the iPhone and full-size iPad within the next three to six months. These will restore profit growth -- and hopefully boost Apple's stock -- for different reasons. The next iPhone, widely assumed to be called the iPhone 5S, is expected to be very similar to the iPhone 5, except for the possible addition of a fingerprint reader. The radical changes to the iPhone manufacturing process for the iPhone 5 caused a significant decline in Apple's gross margin. With fewer changes this time around, Apple's gross margin should return to the historically typical range of 41%-43%.

AAPL Gross Profit Margin Quarterly Chart
AAPL Gross Profit Margin Quarterly Chart

Apple Historical Gross Margin. Data by YCharts.

A return to higher gross margins later this year will probably drive 15%-20% profit growth for Apple, even with sluggish revenue growth.

Meanwhile, full-size iPad sales have fallen recently because of cannibalization from the iPad Mini. However, the next full-size iPad will probably be thinner and significantly lighter than the current model, which could reinvigorate sales by enhancing portability. I still expect the iPad Mini to be the top seller, but any increase in full-size iPad sales will boost Apple's bottom line, because the full-size iPad produces more profit per device.

New markets
New generations of the iPhone and iPad can briefly boost Apple's sales and profit, but they no longer generate enough growth to drive Apple stock consistently higher. However, many analysts believe that the iPhone 5S -- unlike previous iPhone models -- will be sold by China Mobile , the world's largest wireless carrier. While the iPhone is too pricey for most China Mobile customers, China Mobile has a lot of customers: more than 700 million! This large customer base creates an opportunity to sell tens of millions of additional iPhones annually. Capitalizing on this opportunity could increase EPS by $2-$3, enough to positively affect Apple stock. Apple is also targeting other wireless carriers that it has not previously worked with: most notably, T-Mobile USA, which on Friday began selling the iPhone 5 for $579.99 -- roughly $70 below the official unlocked price.


The iPhone 5 (courtesy of Apple).

Longer-term, while Apple will never offer a low-end iPhone, it's likely to target the mid-range smartphone segment with a phone priced around $300-$350. This would be more expensive than many Google Android phones, but many people are willing to pay a premium for Apple devices. The problem today is that the cost of an iPhone is just too far out of reach. A $300-$350 iPhone would appeal to those individuals while allowing Apple to maintain generous profit margins.

Foolish conclusion
There are numerous catalysts that could drive Apple stock up from its current rock-bottom valuation. New product lines, higher margins resulting from new product releases, higher sales from new carrier partners such as China Mobile and T-Mobile, and long-term growth based on a cheaper iPhone are all potential earnings growth drivers. Some may not pan out this year, but in all likelihood, others will. Apple's valuation implies permanent earnings decline, which seems far-fetched in light of the company's opportunities. We are likely to learn more about what's next for Apple at the company's Worldwide Developers Conference in June. As Mr. Market starts to focus on some of these opportunities rather than Apple's challenges of the moment, Apple stock could begin its next big rally.

There's no doubt that Apple is at the center of technology's largest revolution ever and that longtime shareholders have been handsomely rewarded, with more than 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

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Fool contributor Adam Levine-Weinberg owns shares of Apple. The Motley Fool recommends Apple and Google and owns shares of Apple, China Mobile, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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