Apple App Store Submission Could Give OBJE Access to Multi-Billion-Dollar Growth Market

Apple App Store Submission Could Give OBJE Access to Multi-Billion-Dollar Growth Market

SARASOTA, Fla.--(BUSINESS WIRE)-- By submitting its debut gaming title, Phantasmic, to the Apple App Store this week, OBJ Enterprises (OTCBB: OBJE) expects to soon gain access to a booming, multi-billion-dollar applications market servicing the world's growing number of smartphone and tablet users.

According to new data from research firm Canalys, the first three months of 2013 saw the four leading mobile app stores rack up approximately $2.2 billion in revenue, a figure which accounts for paid apps, in-app purchases and subscriptions. That number also represents a nine-percent increase compared to revenue tallied during the first quarter of last year. Total app downloads saw an 11-percent jump over last year to 13.4 billion.

Apple's App Store remains comfortably at the top of the applications market, accounting for 74 percent of the revenues. That's why it's the first platform to which Phantasmic has been submitted for approval. The game is a free-to-play app created by Novalon Games, the developer founded by OBJE's joint venture with Source Street, and it's planned to be the first of many submissions from OBJE.

"The App Store is an essential marketplace for products like Phantasmic, and we're looking forward to developing and submitting more and more games to Apple in order to capture a big piece of that incredible market growth," said OBJE CEO Paul Watson.

The next step for the company will be pursuing partnerships with indie developers to publish and distribute additional new titles. OBJE has already begun to pursue this new initiative, signing an LOI to help market and develop Bluff Wars, a hot new game created by Texas-based indie developers FangTooth Studios.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the Apple App Store and Google (NAS: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NAS: GLUU) and The9 Limited (NAS: NCTY) .

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About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO

KEYWORDS:   United States  North America  Florida


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