WWE® Tops 100 Million Facebook Fans at WrestleMania


WWE® Tops 100 Million Facebook Fans at WrestleMania

STAMFORD, Conn.--(BUSINESS WIRE)-- WWE® (NYS: WWE) today announced it eclipsed 100 million Facebook fans across its network of pages during WrestleMania 29, further cementing itself as one of the most followed brands in the world.

WWE's Facebook network currently has more fans than the NFL and its 32 teams combined and MLB and its 30 teams combined. The main WWE Facebook page also has more fans than the NHL, The New York Times, ESPN, Pepsi, Burger King, NASCAR and CNN. Seventeen WWE Superstars rank in the top 100 most-followed athletes on Facebook, with John Cena ® (more than 14 million fans) as the third most-followed athlete in the U.S. behind only Michael Jordan and Kobe Bryant.

To drive additional fan engagement, WWE launched "Superfan Showdown," a Facebook app exclusive to the platform that allows fans from around the world to compete in fast-paced interactive trivia challenges, rapid-fire polls, mind-bending puzzles and much more. As fans go head-to-head, they earn points, climb the global leaderboard and accumulate "WWE cash" that can be spent to purchase exclusive virtual goods, including: limited edition badges, rare Superstar trading cards, and never-before-seen WWE video content.

WWE now has more than 150 million followers across all social media platforms while ranking in the top 20 most social companies according to the Dachis Groups Social Business Index. WWE is also one of only seven brands in the world to obtain a Klout score of 99 from Klout.com, which measures a brands' social media influence on a scale from 1 to 100. The other six brands include YouTube, The New York Times, Huffington Post, Time, Associated Press and the Los Angeles Dodgers.

About WWE

WWE, a publicly traded company (NYS: WWE) , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYS: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130410006469/en/

Matthew Altman, 203-352-1177

KEYWORDS: United States North America Connecticut


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