Why General Mills Still Looks Scrumptious

Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, food giant General Mills has earned a respected four-star ranking.

With that in mind, let's take a closer look at General Mills and see what CAPS investors are saying about the stock right now.

General Millsfacts

Headquarters (founded)

Minneapolis, Minn. (1928)

Market Cap

$31.4 billion


Packaged foods and meats

Trailing-12-Month Revenue

$17.4 billion


Chairman/CEO Kendall Powell

Vice President/CFO Donal Mulligan

Return on Equity (average, past 3 years)



$751.2 million/$8.1 billion

Dividend Yield





Seneca Foods

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 94% of the 1,195 members who have rated General Mills believe the stock will outperform the S&P 500 going forward.

Just last week, one of those Fools, Trololololo, succinctly summed up the General Mills bull case for our community:

General Mills will never be the next hot company. But everyone has to eat. Chances are, somewhere in your cupboard is a bag of Gold Medal flour, Big G cereal or Betty Crocker cake mix. While many investors are fixated on the hare, it's the steady dividend-paying tortoises like General Mills that often win the race in the long term. I have steadily accumulated shares of General Mills over the years to give my portfolio diversification and defense. I think this is a great addition to a portfolio of a Fool who has a long-term horizon and is committed to reinvesting their dividends.

If you want market-beating returns, you need to put together the best portfolio you can. Of course, despite a strong four-star rating, General Mills may not be your top choice.

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The article Why General Mills Still Looks Scrumptious originally appeared on Fool.com.

Fool contributor Brian Pacampara has no position in any stocks mentioned, and neither does The Motley Fool. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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