LIN Media Continues to Expand Digital Marketing Portfolio with Majority Ownership Acquisition of Dedicated Media
PROVIDENCE, R.I.--(BUSINESS WIRE)-- LIN TV Corp. ("LIN Media"; NYSE: TVL), a local multimedia company, announced today that it acquired a majority ownership position in Dedicated Media, a leader in multi-channel ad buying and optimization. The acquisition adds depth to LIN Media's suite of digital marketing solutions and maximizes the effectiveness of advertising campaigns by further advancing its performance-based technology, data targeting and detailed reporting and analytics.
"This is another strategic acquisition that we have made to deepen and differentiate our digital marketing portfolio and provide best-in-class advertising solutions to our clients," said Vincent L. Sadusky, President and Chief Executive Officer of LIN Media. "Dedicated Media employs the latest proven technologies to create, plan and execute the most effective digital marketing campaigns on behalf of its global clients. We are excited about the numerous synergies and revenue opportunities that we intend to achieve as a result of this acquisition."
Founded in 2004, Dedicated Media is headquartered in Los Angeles, CA with offices in New York, Chicago and San Francisco, and provides industry-leading products that include:
Dedicated Networks secures inventory directly from top-tier, hand-selected sites that are based on the needs of the client and utilizes Dedicated Media's proprietary SMARTstack platform, a powerful ad delivery system, to offer custom plans with advanced data targeting, sophisticated decision-making technology, robust detailed reporting and analytics, and industry leading brand safety.
Digital Video Response Network seamlessly and cost-effectively distributes its clients' video to the right audiences through precision targeting capabilities.
CPADNA,Dedicated Media's top-tier, cost-per-acquisition platform that unites advertisers and affiliates through performance-based technology, including Cost Per Action ("CPA"), Cost Per Click ("CPC") and Click2Call ("C2C") network advertising.
"Dedicated Media has the ability to deliver the right ads to the right users at the right times," said Robb Richter, Senior Vice President Digital for LIN Media. "Many brands and agencies have adopted this model as a cornerstone to their media planning. We are committed to ensuring our clients spend their digital marketing dollars on solutions that will deliver the greatest returns."
"LIN Media's vision of digital marketing is perfectly aligned with the Dedicated Media approach to use data, innovative technology and intelligence to drive revenue, manage risk, increase response and ROI across a growing number of digital channels," said Scott Yamano, Chief Executive Officer and Co-Founder of Dedicated Media. "LIN Media customers will have greater insight into how their digital marketing spend impacts their business and how to optimize their cross-channel campaigns."
About LIN Media
LIN Media is a local multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, along with a diverse portfolio of web sites, apps and mobile products that make it more convenient to access its unique and relevant content on multiple screens.
LIN Media's highly-rated television stations deliver important local news and community stories along with top-rated sports and entertainment programming to 10.5% of U.S. television homes. The Company's digital media operations focus on emerging media and interactive technologies that deliver performance-driven digital marketing solutions to some of the nation's most respected agencies and brands. LIN TV Corp. is traded on the NYSE under the symbol "TVL".
This press release includes statements that constitute "forward-looking statements," including statements regarding our future plans and operations. Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include, but are not limited to, our ability to successfully expand our digital operations and other risks detailed in our periodic reports filed with the Securities and Exchange Commission. Reports may be accessed online at www.sec.gov or www.linmedia.com. By making these forward-looking statements, we undertake no obligation to update these statements for revisions or changes after the date of this press release.
Courtney Guertin, 401-457-9501
Corporate Communications Manager
KEYWORDS: United States North America Rhode Island
The article LIN Media Continues to Expand Digital Marketing Portfolio with Majority Ownership Acquisition of Dedicated Media originally appeared on Fool.com.
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