SED International Holdings Appoints Derrek Hallock SVP and GM U.S. Commercial Division


SED International Holdings Appoints Derrek Hallock SVP and GM U.S. Commercial Division

LAWRENCEVILLE, Ga.--(BUSINESS WIRE)-- SED International Holdings, Inc. (NYSE MKT: SED), announced today that the Company has appointed Derrek P. Hallock as SVP and GM of the U.S. Commercial Division. The Commercial Division has responsibility to grow SED's business among the VAR, MSP and OEM communities. Mr. Hallock will be based in the company's Atlanta area headquarters and will manage both the client sales and vendor management functions of the Commercial Division.

Last week SED announced that it is focusing its business on three areas: IT storage systems, small business IT solutions and merchandized e-commerce fulfillment. A major focus among these areas is the small business solutions market served by IT VAR's and MSP's. "Derrek is the ideal candidate to grow SED's penetration of the Small Business market in the U.S.," said Bob O'Malley, President and CEO. "His experiences in supply chain management, VAR sales and Distributor Marketing Services are a perfect fit to our new focused strategy."

Most recently Mr. Hallock was Tech Data's Vice President of TDAgency, with direct responsibility for managing a $60 million full service marketing and advertising agency. TDAgency creates channel enabled marketing programs that bridge the demand connection between IT manufacturers and channel client objectives. Prior to TDAgency, Mr. Hallock had responsibility for Tech Data's SMB VAR Sales managing operations in the U.S., Canada and Costa Rica. He has also held management positions at CompuCom Systems, Dixie Aerospace and American Airlines.

"I am delighted to be joining the SED International team and returning to a leadership role in the Small Business IT marketplace," said Derrek Hallock. "Small Businesses across the U.S. have the same appetite for technology as large enterprises. With the right support from SED and our channel partners, they have the ability to implement leading IT solutions much faster. SED's strategy to leverage cloud services, storage applications and demand for mobile solutions will enable our clients to achieve profitable growth and further penetrate the SMB marketplace."


Founded in 1980, SED International Holdings, Inc. is a multinational, preferred distributor of leading computer technology, consumer electronics, small appliances, housewares, and personal care products. The company also offers custom-tailored supply chain management services ideally suited to meet the priorities and distribution requirements of the e-commerce, Business-to-Business and Business-to-Consumer markets. Headquartered near Atlanta, Georgia with business operations in California; Florida; Georgia; New Jersey; Texas; Bogota, Colombia and Buenos Aires, Argentina, SED serves a customer base of over 10,000 channel partners and retailers in the US and Latin America. To learn more, please visit; or follow us on Twitter @SEDIntl.

Investor Relations Contact
SED International, Inc.
Christopher R. Joe, 770-243-1013
Interim Chief Financial Officer

KEYWORDS: United States North America Georgia


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