The Hartford Enhances Voluntary Benefits Capabilities With Sales, Enrollment, Product Updates

The Hartford Enhances Voluntary Benefits Capabilities With Sales, Enrollment, Product Updates

Insurer announces expanded sales team, new enrollment partner and increased voluntary disability product distribution

HARTFORD, Conn.--(BUSINESS WIRE)-- The Hartford enhanced its voluntary benefits infrastructure, with investments in a new partnership for advanced enrollment capabilities, an expanded sales and service team, and increased availability of its new voluntary disability product.

"Expanding voluntary benefits is a key growth strategy for The Hartford," said Mike Concannon, executive vice president of The Hartford's Group Benefits. "We are committed to building on our leadership position in the group benefits marketplace and expanding our voluntary benefits capabilities to respond to the needs of benefits brokers, employers, and employees."

The Hartford announced a partnership with Selerix Systems to provide an expanded benefits enrollment platform. The Hartford will launch the new enrollment platform starting this fall and continuing into early 2014. The new platform will integrate with The Hartford's existing digital tools to support self-service enrollment for companies with 50 or more employees. The Hartford's service teams will support enrollment and medical underwriting, but employers and brokers can also work directly with Selerix to support non-Hartford core benefits enrollment.

The Hartford's enhanced voluntary infrastructure includes new dedicated roles in the sales and service organizations. A voluntary sales manager and regional sales executives will support field sales and account management teams in delivering expert consultation to brokers and employers. The Hartford also created national practice leads to provide case-level consulting for complex cases while supporting strategic voluntary initiatives, such as DisabilityFLEX.^sm

In addition to the enhanced enrollment, sales and services resources, The Hartford is expanding its product availability, making DisabilityFLEX available to employers with more than 1,000 employees. Launched in January to employers with 50 to 999 employees, DisabilityFLEX allows employees to customize their income protection in three key ways - how much money they receive, when, and for how long if they are unable to work due to an off-the-job injury or illness.

"Our specialized team will provide key consultation for brokers and employers who want to add voluntary to their benefits packages," said Mike Fish, vice president of The Hartford's voluntary benefits. "Our enhanced enrollment platform and new product will make it easy for employees to sign up for the personalized paycheck protection that they want to protect their future."

The Hartford's Group Benefits business helps companies offer their employees ways to prepare, protect, and prevail even if the unexpected happens. A market leader in providing employer-paid and voluntary life, disability and accident insurance, it also offers a range of absence management services. Ranked first in new accidental death & dismemberment sales, ¹ The Hartford ranks fourth in new combined fully insured disability and group life sales.¹

About The Hartford
With more than 200 years of expertise, The Hartford (NYS: HIG) is a leader in property and casualty insurance, group benefits and mutual funds. The company is widely recognized for its excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at www.thehartford.com. Join us on Facebook at www.facebook.com/TheHartford. Follow us on Twitter at www.twitter.com/TheHartford.

The Hartford^® is The Hartford Financial Services Group, Inc. and its subsidiaries, including issuing companies Hartford Life Insurance Company and Hartford Life and Accident Insurance Company. Policies sold in New York are underwritten by Hartford Life Insurance Company. The headquarters of both companies is Simsbury, Conn.

HIG-M

Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2012 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

1. LIMRA, Q3 2012 sales results.

The Hartford
Media Contact(s):
Kelly J. Carter, 860-843-9420
kelly.carter@thehartford.com
or
Michelle Loxton, 860-547-7413
Michelle.loxton@thehartford.com

KEYWORDS: United States North America Connecticut

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