Does Facebook Have a Looming Problem?


Facebook may be having potentially serious problems with ad quality on the social networking site. According to BTIG Research, "dark posts" are on the rise, allowing marketers' ads to not be tied back to their fan pages. In other words, marketers could abuse this privilege and create marketing campaigns that are only focused on grabbing users' attention without any regard to the brand they are trying to promote. In this video, Motley Fool contributor Steve Heller goes through the details of this development and how it fits into the bigger picture.

After the world's most hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Erin Miller has no position in any stocks mentioned. Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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