ASCC to Increase Potential Sales Opportunities

ASCC to Increase Potential Sales Opportunities

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- Aristocrat Group Corp. (OTCBB: ASCC) CEO Robert Federowicz will travel to St. Louis next week to visit the Piramal Glass plant and discuss unique packaging options for the company's new line of ultra-premium vodkas.

Federowicz will review the plant's production capacity and discuss potential custom bottle molds for new spirits being developed by the company's brand management division, Luxuria Brands. By introducing new packaging not utilized until now in the distilled spirits industry, ASCC is positioning itself to tap into the booming, $5.5 billion U.S. vodka market.

"Innovative packaging will be a major selling point of the new spirits we're working on now," Federowicz said. "We're looking for some truly unique packaging options that neither bartenders nor drinkers have seen before in the U.S.—something completely different."

For its debut vodka to be released this year, ASCC plans to target the fast-growing super-premium vodka segment, which has risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS). The company will rely on the quality and craftsmanship of Distilled Resources, Inc. (DRInc) to produce its first spirit scheduled to hit the market.

ASCC's debut vodka will be distilled in the USA by Distilled Resources, Inc. (DRinc), which produces neutral spirits using quality ingredients including Idaho russet potatoes, organic grains and Idaho winter wheat. The vodka will be branded and sold by the ASCC's brand management division, Luxuria Brands.

ASCC sees vodka, America's best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico's FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.
Robert Federowicz, 850-269-7208
President and CEO
info@aristocratgroupcorp.com

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