Why Facebook Home Is the Perfect Mobile Strategy

Last week, Facebook unveiled its new Home layer of services and features that sits on top of Google Android. This is the perfect mobile strategy for the social network, since it won't have to compete directly with primary platforms such as Android and Apple iOS. Instead, it can ride their success and further engage users by being a secondary platform. Facebook has scored integration within iOS, but Apple's controlling ways mean it couldn't get the level of integration that Home offers.

In the following video, Fool contributor Evan Niu, CFA, discusses how important Facebook Home is.

After the world's most-hyped IPO turned out to be a dud, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

The article Why Facebook Home Is the Perfect Mobile Strategy originally appeared on Fool.com.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends and owns shares of Apple, Facebook, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.