Measuring Digital Ad ROI Just Got Easier, but It's Still Confusing

Google and Facebook are developing sophisticated tools to help their advertising clients gauge the effectiveness of ad campaigns. However, in the complex environment of digital marketing, comparing results across different channels proves tricky.

What is the takeaway for investors? As Fool contributor Daniel Sparks points out in the video below, publishers will ultimately choose the platform that gives them the highest return on investment, or ROI.

After the world's most hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

The article Measuring Digital Ad ROI Just Got Easier, but It's Still Confusing originally appeared on Fool.com.

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.