Allison+Partners' C-Factors Survey Ignites Discussion Among Communicators in Atlanta
ATLANTA--(BUSINESS WIRE)-- This past quarter Allison+Partners' Atlanta office conducted two presentations leveraging the findings of the agency's annual C-Factors survey. This study samples C-level executives to learn their thoughts on creativity's definition, demands for consumer engagement and how this drives increased business performance. It also demonstrates the extent to which creativity, collaboration and culture are infused in the communications functions of many businesses.
The majority of executives surveyed agree that we've entered an engagement economy where communications is no longer just for awareness, but to drive powerful responses. To do this it needs to become a critical component throughout the organization and deliver the level of experience consumers require. Central is the role of social media providing immediate feedback as to where brands stand with those they are trying to reach.
Spearheaded by Katharine Mobley, vice president of Allison+Partners in Atlanta, the first area presentation was held in collaboration with PRSA in January of this year. "Consumers are demanding that businesses create experiences that engage them, verses just sell them a product," said Mobley. "The challenge of developing real connections is the reason we conducted these programs. As our survey findings aligned with the growth plan of the Metro Chamber and the City of Atlanta, Bari Love, senior vice president of communications for the Metro Atlanta Chamber of Commerce was a natural fit for moderator."
"While the audiences have changed and the channels have broadened, the importance of the message remains the differentiator," said Bari Love. "It must resonate through your culture, be a driver of your creativity and widen your collaborations, enabling you to stay ahead of your competition."
The second presentation was hosted in mid-March by BPRS Atlanta where Mobley and Alicia Thompson, vice president of communications and public relations at Popeye's Chicken provided insight into the importance of creating brand ambassadors, how to get upper management to participate in current trends, why brands must provide consumers winning experiences and how to develop innovative content, take creative risks and deepen engagement.
"The public relations industry is evolving in an interesting and challenging manner," said Alexis Davis Smith, president and CEO of PRecise Communications and president of BPRS Atlanta. "The goals of BPRS are to help members stay abreast of the changes and offer them best practices to succeed in it. Katharine's presentation was insightful to understanding how today's C-suite views PR and believes that our role must change to better connect consumers and brands in meaningful ways."
Katharine Mobley, an Atlanta native, is a media relations, crisis management and corporate reputation professional. She provides strategic leadership and is involved with the development of client public relations initiatives. Katharine joined Allison+Partners from Millward Brown, a subsidiary of WPP, where she served as a brand consultant for Fortune 500 companies. She graduated from the University of Georgia with a BBA degree in marketing. Her client experience includes Coca-Cola, NatureSweet Tomatoes, Bank of America, Arby's, Outback Steakhouse, Dodge Automotive, among others.
Allison+Partners is an international communications firm driven by a collaborative approach to innovation and creativity. The result is freshly imagined, customized approaches that provide concrete, measurable strategies to drive market and executive leadership. Expertise includes consumer PR and marketing, corporatecommunications, technology and digital media, brand innovation, social impact, public affairs and healthcare. The firm is headquartered in San Francisco, with offices inNew York, London, Beijing, Los Angeles, Washington, D.C., Atlanta, Chicago, Phoenix, San Diego, Seattle and Dallas.
Leilani Geller, 646-428-0605
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