NameJet and Afternic Selected to Launch New Top Level Domain .BUILD

NameJet and Afternic Selected to Launch New Top Level Domain .BUILD

Together will serve Auctions and Premium Sales of new TLD

KIRKLAND, Wash.--(BUSINESS WIRE)-- Plan Bee LLC, the applicant for the new top level domain .BUILD, has selected NameJet, the leading domain name auction platform, and Afternic, the world's largest premium domain marketplace, to operate its sunrise and landrush auctions, and to offer premium name distribution for the .BUILD top level domain (TLD).

Working together, NameJet and Afternic will provide .BUILD with a complete solution for the technical and marketing services needed to manage the .BUILD launch that the registry anticipates it will bring to market in Q4 of 2013. NameJet's proven platform, by which millions of names are auctioned, is well-poised to successfully bring new TLDs to market. By combining NameJet's auction platform with the unmatched reach of Afternic's distribution network that includes 18 of the top 25 registrars in the world, the result is a powerful end-to-end launch solution for new TLDs like .BUILD.

In addition to the uncontested application for .BUILD, the principals of Plan Bee LLC have separately applied to operate the registry for two other TLDs: .CONSTRUCTION and .EXPERT.

".BUILD has positioned itself very well with its three complementary applications," said Matt Overman, NameJet General Manager. "I love how passionate they are about the vertical, and I look forward to using our partnership's strength to help drive early growth in the auction and premium domain sales market."

"The combined expertise and technology of NameJet and Afternic resulted in the perfect fit for us," said George Minardos, founder of Plan Bee LLC. "They share our long term vision for the growth of .BUILD while also offering best-in-class premium domain and auction solutions for our launch."

This is the third registry that NameJet and Afternic have signed contracts with since announcing their joint partnership that provides auction, distribution and sales services to support registries with their new TLD launches.

"We are thrilled to be working with NameJet on launching this new TLD," said Bob Mountain, Senior Vice President of Business Development and Account Services at Afternic. "It is rewarding to be recognized for our strength in the premium domain market and we are excited to build on this momentum."

For more information about Registry Services, please visit the NameJet website:

About NameJet

NameJet is a joint venture between Demand Media, Inc. (NYS: DMD) and Group, Inc. (NAS: WWWW) , who together own four leading ICANN-accredited registrars (eNom,, Network Solutions and Launched in 2007 with core auction software and technical infrastructure operating since 2004, NameJet serves domain investors, Fortune 500 companies and their representatives, small- and medium-sized businesses, as well as a diverse and global mix of individual investors. It has processed more than 200,000 domain auctions, establishing itself as a trustworthy and transparent auction platform that is customer-focused and user-friendly. For more information, go to

About Afternic

Afternic is the world's largest domain marketplace, offering millions of currently registered domains for sale through leading registrars worldwide that deliver millions of queries into the Afternic marketplace. Afternic is part of NameMedia, a leader in the acquisition, development and trading of digital real estate through a network of highly targeted websites and a marketplace for premium domain names. The company's website development focuses on creating compelling online communities in niche categories. The company's marketplace allows owners of premium domain names to sell domains, and for domain buyers to review the largest available inventory. Through its ownership of one of the largest domain portfolios in the world, its innovative website development platform, and its broad distribution, NameMedia now serves more than 50 million visitors to its network of websites and sells domains to customers in more than 100 countries. Headquartered outside Boston in Waltham, Massachusetts, more information is available at

About .BUILD:

.BUILD is the TLD designed especially for the online needs of the building industry, one of the world's largest vertical markets. From skyscrapers to LEGOs, .BUILD will be the internet hub for builders of every kind. Conceived and run by industry veterans, .BUILD brings a wealth of real world experience to the .BUILD vision. The registry will be more than just another generic TLD, it will be an online community dedicated to serving builders through enhanced search, website design, news, information and virtual markets. The registry has formed strategic partnerships with the best in the business, representing more than one million real building enterprises, including The Blue Book, The Association of General Contractors of America (AGC) and the American Subcontractors Association (ASA). With physical offices in Santa Monica, California, .build currently lives online

Matt Overman, 310-917-6491
General Manager
Karen Dixon, 781-839-2873
Vice President, Marketing
George Minardos, 310-450-6900

KEYWORDS:   United States  North America  Washington


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