Humana Offers Free Book, "Trash Cancer For Dummies®," and Invites Readers to Join Online Community a
Humana Offers Free Book, "Trash Cancer For Dummies®," and Invites Readers to Join Online Community at mywell-being.com
LOUISVILLE, Ky.--(BUSINESS WIRE)-- Humana Inc. (NYS: HUM) , one of the nation's leading health and well-being companies, recently announced the release of Trash Cancer For Dummies, the fourth book to result from the partnership between Humana's MyWell-Being and the For Dummies® book series.
Trash Cancer For Dummies is based on Fran Drescher's Cancer Schmancer Movement, which seeks to transform those with cancer from patients into medical consumers, and to shift the nation's priority from exclusively searching for a cancer cure toward prevention and early detection of the disease.
"We are very excited for the release of our fourth book in partnership with the For Dummies series," said Bruce Feinstein, Marketing Director at Humana. "This book really shows how making simple lifestyle changes can affect overall health and well-being."
The book features tips and advice from Fran Drescher and outlines ways to prevent cancer and avoid certain risk factors.
"Our home is the place where we spend the most time and is often our most toxic environment. Understanding the dangers and being educated is the first step to living an empowered lifestyle," said Drescher, President of Cancer Schmancer. "Going to the market and shopping for everyday items will never be the same as consumers become more educated and begin to think differently about the food, personal care items and household products they're bringing into their homes."
Some important topics addressed in the book include:
- Nutrition basics and simple cancer-fighting recipes
- Ways to protect your skin against the thousands of chemicals it is exposed to on a regular basis
- How to choose green housecleaning products that will ensure the safety and health of one of the most toxic places: the home
- Simple, everyday habits that are proven to reduce the risk of cancer and ways to break bad habits in order to live a healthier lifestyle
By registering and becoming a member of mywell-being.com, people can choose to receive Trash Cancer For Dummies or one of Humana's other three books for free sent to their home. The other books include: Well-Being For Dummies®, Retirement For Dummies® and Living the Boomer Life For Dummies®.
Humana Inc., headquartered in Louisville, Ky., is a leading health-care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.
More information regarding Humana is available to investors via the Investor Relations page of the company's web site at www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission filings
- Most recent investor conference presentations
- Quarterly earnings news releases
- Replays of most recent earnings release conference calls
- Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
- Corporate Governance information
About Cancer Schmancer
Cancer Schmancer is a three-pronged organization focusing on early detection, prevention and advocacy. Its objectives are: education ("knowledge is power"), stage one diagnosis ("if you catch it on arrival, 95% survival."), lifestyle prevention ("90% of cancers are environmental and lifestyle"), and policy change ("laws that help Americans lead healthier lives.") For more information, visit CancerSchmancer.org.
About For Dummies®
After 20 years, more than 250 million copies printed, and millions of ebooks downloaded, For Dummies is the world's bestselling reference series, well known for enriching people's lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is "more than a publishing phenomenon ... [it is] a sign of the times," [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including, mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and now, wine! For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
Humana Corporate Communications
Alex J. Kepnes, 502-580-2990
KEYWORDS: United States North America Kentucky
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