Apple and Innovation


Apple is one of the most innovative companies to ever exist. That has been a blessing for shareholders, who have enjoyed a 6,000% gain over the last decade.

But what does the need to innovate mean going forward? The answer may not be a clear as you think. In this video, Fool analysts Morgan Housel and Austin Smith discuss the difference between a company that constantly needs to innovate versus those with boring products that rarely change.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst Eric Bleeker is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

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Fool contributor Morgan Housel has no position in any stocks mentioned. Austin Smith owns shares of Apple and Coca-Cola. The Motley Fool recommends Apple and Coca-Cola. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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