SapientNitro's David Thorpe Joins UK Government Digital Service as Deputy Director of Digital Policy

SapientNitro's David Thorpe Joins UK Government Digital Service as Deputy Director of Digital Policy

BOSTON & LONDON--(BUSINESS WIRE)-- SapientNitro, part of Sapient (NAS: SAPE) , today announced that David Thorpe has been named to the United Kingdom's Cabinet Office as Deputy Director of Digital Policy in the Government Digital Service (GDS) team. Thorpe will maintain his affiliation with SapientNitro as Vice President, Strategy and Analysis, while serving his native government during this prestigious term.

The one-year secondment is part of the UK government's Commercial Interchange Program, designed to facilitate the exchange of skills and knowledge with the private sector. Thorpe's work will support the Government Digital Strategy of transforming its services to become "digital by default" and will contribute to its Civil Service Reform Plan.

He reports to Mike Bracken, Executive Director of GDS.

"We are delighted to welcome David to the team, as he brings deep expertise in innovative business strategy and shares our mission to drive 'digital by default' standards across government," said Bracken. "David was a natural choice based on his tremendous experience in helping public and private sector organizations to understand and adapt to complex changes in their business environments. That's the kind of strategic expertise and drive we need to affect meaningful reform of the UK civil service."

GDS, part of the UK Cabinet Office, is dedicated to creating digital government services that are so good that citizens prefer to use them. Thorpe joins a team recently described by Tim O'Reilly, founder of O'Reilly Media, as "the best team working in digital in government in the world."

Added Thorpe: "It's a privilege to work every day with a team that is breaking new ground in the design of world-class digital services. Governments everywhere need to be asking, 'how can we empower and serve citizens better?' The work at GDS is fundamentally rewriting the social contract between government and citizens by focusing on the evolving needs of the always-on user."

Thorpe joined SapientNitro from the Institute of State Effectiveness, where he focused on models of governance, security, and market building. His prior agency experience includes tenures as partner and global lead at Ogilvy & Mather and Young & Rubicam. Thorpe also has held senior positions at The New Yorker andRandom House. He serves on the advisory board of the Rockefeller Foundation's NYC Cultural Innovation Fund and is a senior fellow at the Aspen Institute.

"It is thinkers, innovators and leaders like David Thorpe who make SapientNitro the world-class, game-changing institution that it is," said Laura McFarlane, Global Strategy Lead at SapientNitro. "We are proud to count David among our leaders, and know that his contributions to government service will be as profound as his work redefining how our own clients and brands connect to their customers."

About SapientNitro

SapientNitroSM, part of Sapient® (NAS: SAPE) , is a new breed of agency redefining storytelling for an always-on world. We're changing the way our clients engage today's connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro's Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in more than 30 cities across The Americas, Europe and Asia-Pacific. For more information, visit

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