Alliance HealthCare Services Unveils New Brand Identity and Launches New Website


Alliance HealthCare Services Unveils New Brand Identity and Launches New Website

NEWPORT BEACH, Calif.--(BUSINESS WIRE)-- Alliance HealthCare Services, Inc. (NAS: AIQ) , a leading national provider of outpatient diagnostic imaging and radiation therapy services, today announced that it has launched a new branding initiative and a redesigned corporate website in order to effectively reflect its evolving identity and better serve its partners and patients.

"Our new brand, in conjunction with our new website, is an example of how our Company is committed to continually improving our services and communicating our strategic growth initiatives that will ultimately create value for our shareholders," stated Larry C. Buckelew, Chairman of the Board and interim Chief Executive Officer. "This new initiative not only expands and more clearly defines our brand, but it also reflects the passion and spirit that makes Alliance HealthCare Services unique. As hospitals and healthcare groups face the challenging environment of healthcare reform, those institutions are becoming increasingly interested in becoming our partner of choice. As this landscape continues to evolve, Alliance is uniquely positioned as a well-known and highly-respected company with a history rooted in building strong hospital relationships."

The new branding initiative is intended to readily communicate Alliance's value proposition of providing essential services to its healthcare partners, while delivering world-class care experiences to their patients. The Company's new branding introduces a redesigned logo, distinctive graphics, a bold color palette and a new tagline: 'Essential solutions. Exceptional care.'

To introduce the new branding, Alliance launched its new website ( on April 1, 2013, which was designed to effectively communicate vital and current information to the Company's stakeholders. The Alliance Imaging and Alliance Oncology divisions feature robust content focusing on the unique advantages each division offers to their hospital partners, physicians who use their services, and patients seeking information about their treatment. Additionally, the corporate site highlights in-depth financial information of interest to investors and contains career opportunities available to professionals interested in joining the Alliance team.

Buckelew concluded, "Our new website is an incredible resource, and provides a much more user friendly experience for all of our various stakeholders to access vital information. With our new interface, our hospital customers can seamlessly access the Customer Resource Center to obtain marketing campaigns and relevant promotional materials, investors have much better access to timely, robust financial information, patients can easily locate an Alliance facility near them, and prospective customers can learn about the advantages that Alliance can bring to their imaging or oncology services."

About Alliance HealthCare Services

Alliance HealthCare Services is a leading national provider of advanced outpatient diagnostic imaging and radiation therapy services based upon annual revenue and number of systems deployed. Alliance focuses on MRI, PET/CT and CT through its Imaging division and radiation therapy through its Oncology division. With approximately 1,800 team members committed to providing exceptional patient care and exceeding customer expectations, Alliance provides quality clinical services for over 1,000 hospitals and other healthcare partners in 45 states. Alliance operates 490 diagnostic imaging and radiation therapy systems. The Company is the nation's largest provider of advanced diagnostic mobile imaging services and one of the leading operators of fixed-site imaging centers, with 128 locations across the country. Alliance also operates 29 radiation therapy centers, including 17 dedicated stereotactic radiosurgery facilities, many of which are operated in conjunction with local community hospital partners, providing treatment and care for cancer patients. With 17 stereotactic radiosurgery facilities in operation, Alliance is among the leading providers of stereotactic radiosurgery nationwide.

Alliance HealthCare Services
Howard Aihara
Executive Vice President
Chief Financial Officer
(949) 242-5300

KEYWORDS: United States North America California


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