SymphonyIRI to Moderate Panel on Real-Time Marketing and the Fast-Paced Digital World at IAB Social Media Agency Day
Phil Ripperger to Lead Discussion with Executives from BabyCenter, Everyday Health and Unilever
--(BUSINESS WIRE)-- SymphonyIRI Group:
Phil Ripperger - Vice President of Sales, New Media Solutions, SymphonyIRI Group, Inc.
Phil Ripperger will be a featured panel moderator at the IAB Social Media Day event, "Planning for Real Time." He will lead a discussion with executives from leading health and beauty brands, including Unilever, BabyCenter and Everyday Health, on the tools and insights that can help drive social effectiveness in the consumer packaged goods industry.
IAB Social Media Agency Day seeks to focus on the importance of keeping up-to-speed with the fast-paced digital world. With the widely known Super Bowl Twitter post by Oreo®/Digital Agency 360i and the 2012 Presidential election (e.g. "Binders full of women" and Big Bird) as prime examples, enhanced targeting and instantaneous results have influenced media planning greatly.
At this event, leading brands, media and technology partners will share examples of social analytics and highlight case studies that have impacted real-time marketing practices. The audience will gain additional insights on the speed of the digital culture via topical discussions covering:
-- The meaning of real time and how social media fits into the equation
-- Quality examples of real-time marketing and its impact
-- Measurement best practices and what successful results look like
Wednesday, April 3, 2013, 2-5 p.m. EDT
28 West 23rd Street, 4th Floor
New York City, N.Y.
About Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
About SymphonyIRI Group
SymphonyIRI Group is a global leader in innovative solutions and services for the CPG, retail and healthcare industries. SymphonyIRI uniquely combines powerful market and shopper information, predictive analytics, flexible technology solutions and consulting services to help its clients drive and grow their businesses. For more information, visit: http://www.SymphonyIRI.com.
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