"It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price," Warren Buffett, the world's greatest investor, has famously said. But sometimes Mr. Market offers investors emotionally driven, irrational bargains, and, rarely, he'll even offer you a wonderful company for a wonderful price. When this happens, it's definitely time to buy. Going into April, Apple and Baidu -- two profitably growing market leaders -- are on the bargain counter.
Apple's stock is down more than one-third from the company's all-time high in September.
iPhone sales didn't live up to the Street's expectations in light of increasing competition from Samsung, and the stock plummeted. At 51% of sales, the health of the iPhone product line is ultimately the biggest driver of the company's stock price.
Furthermore, gross profit margin was down significantly, at 38.6%, compared to 44.7% in the year-ago quarter. The decline was mainly a result of a significant redesign on the casing of the iPhone 5 compared to the iPhone 4 and 4S that boosted unit costs. Also, the company had an overwhelming amount of sales during the quarter coming from recently launched products -- 80% of sales, in fact. With so many new products sold in one quarter, the company's unit costs were, on average, higher on the cost curve than usual.
But at 10 times earnings, the stock isn't priced for growth anymore, so a number of drivers could potentially boost the stock. Two potential drivers, in fact, are just around the corner:
An extremely likely boost in the company's dividend.
A fifth-generation iPad.
The online search king has taken a significant beating over the last 12 months and is down 40%.
There are three main reasons for Baidu's significant decline:
Heavy investing in research and infrastructure that has weighed on margins.
Competition from new rival Qihoo.
Web browser and antivirus software maker Qihoo's aggressive expansion into online search during 2013 no doubt played a role in Baidu's decelerating growth. But Baidu still possesses significant advantages over Qihoo. For instance, Baidu controls about 70% of China's paid search dollars and an even larger percentage of search queries. Baidu's advantage is even more evident when you compare the companies' balance sheets. Baidu boasts $14 billion in cash and cash and short-term investments. Meanwhile, Qihoo has a paltry $344 million.
The company's decelerating growth isn't a significant concern, either; EPS still increased a whopping 36% year over year during the company's most recent quarter. Maybe it's not the 77% increase the company reported in the year-ago quarter, but it's still significant in light of the stock's conservative valuation at just 13.9 times forward earnings.
Finally, Baidu's substantial investments in research and infrastructure promise to create more opportunities. The company generates significant cash, and investors should hope that management allocates that cash to places that build shareholder value. Management explained that it is increasing spending in efforts to build out its mobile product portfolio and focus on an increase in marketing efforts. Both of these are excellent strategic moves for long-term investors.
Don't wait too long
It's tough to buy when the sentiment surrounding a stock is negative, but going against the crowd often works out great for investors -- especially when the stocks on the bargain counter are leaders in their respective markets, like Apple and Baidu. I've crowned both companies top picks among my brief list of outperform CAPScalls. Opportunities like this don't come around every day.
All of these reasons might compel you to unleash your inner contrarian this April. If you need a final nudge in that direction, consider another famous quote from Warren Buffett: "Be fearful when others are greedy and greedy when others are fearful."
Maybe you're not convinced? There's a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.
The article 2 Stocks to Buy in April originally appeared on Fool.com.
Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Apple and Baidu. The Motley Fool owns shares of Apple and Baidu. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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