Zep Inc. Rides Social Media
Zep Inc. Rides Social Media
Original Bike Spirits® by Zep Inc. Facebook Promotion Connects with "Original" Customers, Drives Brand Engagement and Increases Loyalty
MARIETTA, Ga.--(BUSINESS WIRE)-- Zep Inc.'s (NYS: ZEP) , Original Bike Spirits® brand, a provider of industrial-strength motorcycle cleaning and performance products, is celebrating the success of its "Original" Facebook social media campaign, now totaling over 100,000 fans.
www.originalbikespirits.com (Photo: Business Wire)
Recognizing the passion and individuality that gearheads and weekend riders alike share for boasting about their rides, Original Bike Sprits® ("OBS") invited customers to upload a picture or video illustrating what makes them and their bike an "Original"—all for a chance to win weekly giveaways of OBS products and for one lucky fan, a custom Orange County Choppers™ motorcycle!
The 70-day promotion blew the lid off all expectations:
- More than 50,000 new "likes"
- Over 29,000 unique visitors to the OBS Facebook page
- Over 18,500 visitors registered for the promotion
- More than half of those (53%) opted-in and asked to be part of future communications from OBS
- Together they posted 12,043 photos and other pieces of user-generated content
The success of the campaign was rooted in the deep integration between online and offline activities. The promotion built brand engagement by creating a community where customers could upload pictures and share personal memories or anecdotes about their bike, such as their first ride or favorite routes.
Engaging customers on social media platforms like Facebook, creates the opportunity to grow brand awareness at a rapid rate. 50% of Facebook users have over 100 friends. OBS fans are four times more likely to recommend OBS to friends and they are 51% more likely to buy OBS products.
"The main theme of the sweepstakes was to build brand awareness for Original Bike Spirits® and create a platform for the fans to express what made them and their bike "Original," said Eric Bishop, Manager, Social Media & Marketing Communications. "Creating synergy between being "Original" and Original Bike Spirits® made perfect sense for our audience."
Connect with us on:
OBS Blog: http://www.originalbikespirits.com/blog/
About Original Bike Spirits®
Original Bike Spirits® is a brand of commercial and industrial-grade motorcycle cleaning and performance products. Original Bike Spirits'® solution portfolio includes original formula cleaners and polishes for motorcycles, ATVs, scooters, automobiles, marine and power equipment. For more information about Original Bike Spirits® visit www.originalbikespirits.com.
About Zep Inc.
Zep Inc., with fiscal year 2012 net sales of $654 million, is a leading consumable packaged goods company selling a wide variety of high-performance chemicals that help professionals and prosumers clean, maintain and protect their assets. We are focused on the attractive industry dynamics of the transportation market and the industrial maintenance and repair operation ("MRO") market which together now comprise approximately 61% of our revenue with the balance derived from sales into the facilities maintenance vertical. We market these products and services under well recognized and established brand names, such as Zep®, Zep Commercial®, Zep Professional®, Enforcer®, National Chemical™, Selig™, Misty®, Next Dimension™, Petro®, i-Chem®, TimeMist®, TimeWick™, MicrobeMax®, Country Vet®, Konk®, Original Bike Spirits®, Blue Coral®, Black Magic®, Rain-X®, Niagara National™, FC Forward Chemicals®, Rexodan®, Mykal™, and a number of private labeled brands. Founded in 1937, some of Zep's brands have been in existence since 1896. Zep Inc. is headquartered in Atlanta, Georgia. Visit our website at www.zepinc.com.
Don De Laria, 404-350-6266
VP, Investor Relations & Communications
Original Bike Spirits
Eric Bishop, 770-422-2071
Sarah Hamilton, 404-835-4526
KEYWORDS: United States North America Georgia
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