Location Based Technologies Announces PocketFinder Devices Are on Sale in the UK through EE

Location Based Technologies Announces PocketFinder Devices Are on Sale in the UK through EE

IRVINE, Calif.--(BUSINESS WIRE)-- Location Based Technologies, Inc. (OTCBB:LBAS) a leading service provider of personal tracking GPS devices announced that EE, Ltd., the U.K.'s most advanced communications company, has begun sales of PocketFinder devices in its London flagship stores. (https://explore.ee.co.uk/pocket-finder)

EE will test marketing messages during the initial phase of PocketFinder sales with the expectation of expanding the scope of the relationship between the two companies. The companies are also collaborating on commercial opportunities that exist in the European market that will use LBT's technology and EE's networks.

"We believe EE is going to be a tremendous partner for us and we expect to enjoy a long-term relationship," said Dave Morse, CEO of Location Based Technologies. "EE shares our belief that there is a significant need in the UK for our small, high quality devices and they are making a strong effort to test and validate those markets."

Marc Overton, VP of Wholesale and M2M at EE said, "PocketFinder is an excellent example of how data connectivity is enhancing consumer's lives. EE is focused on bringing the magic of technology to life for our customers and PocketFinder's innovation in this space is a great example of this."

About EE

EE, the UK's most advanced digital communications company, is the first in Britain to offer superfast 4G mobile services alongside fiber broadband. We run the EE, Orange and T-Mobile brands, delivering our 27 million customers with the best network and the best service so they trust us with their digital lives.

EE has a heritage of innovation, and was born from two major mobile brands, Orange and T-Mobile, which joined forces in 2010. http://explore.ee.co.uk/our-company/about-ee

About Location Based Technologies, Inc.

A publicly traded company, Location Based Technologies (OTCBB: LBAS) designs and builds dedicated GPS products and services that are affordable and easy to use. PocketFinder, Location Based Technologies' small personal GPS locator device, provides an easy solution to help people use technology to stay connected to the people, pets and assets they value most. PocketFinder products include the GPS Vehicle Locator, Personal GPS Locator and GPS Pet Locator. For more information, visit http://www.pocketfinder.com.

PocketFinder and Location Based Technologies, Inc. are trademarks of Location Based Technologies, Inc. registered in the U.S. and other countries.

This news release contains forward-looking statements that involve risks and uncertainties.Actual results and outcomes may differ materially from those discussed or anticipated.For a more detailed discussion of these and associated risks, see the company's most recent document filed with the Securities and Exchange Commission.

Location Based Technologies, Inc.
Investor Relations:
General Counsel
Gregory Harrison, 888-600-1044 ext. 9

KEYWORDS: United Kingdom United States Europe North America California


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