Virtual Piggy Announces Expanded Relationship with Gaia Online

Virtual Piggy Announces Expanded Relationship with Gaia Online

Enabling teens and tweens to purchase safely online

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it will again be partnering with Gaia Online in a second exclusive promotion.

The initial campaign was designed to drive registration for Virtual Piggy and Gaia Online. Over the first week, Virtual Piggy gained over 10,000 new users and Gaia gained thousands in increased revenue. Currently, there are over 51,000 Gaia users wearing items that were offered exclusively through Virtual Piggy checkout on the site during the promotion.

Gaia Online is one of the Internet's largest communities, and is currently using the Virtual Piggy technology to remain COPPA compliant, and increase conversion rates of in-game transactions for their younger gamers. Virtual Piggy allows parents to set up a monthly allowance for their children and promote financial management while empowering youth under 18 to make purchasing, saving, and other money management decisions for themselves within the boundaries setup by parents.

The companies plan to launch a second campaign starting April 1, 2013.

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Public Relations

Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Seltzberg, 646-415-8972
Virtual Piggy
Suzanne Noble, +44 7957 371840

KEYWORDS: United States North America California


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