Rite Aid Launches EPIC Fundraising Campaign to Benefit Children's Miracle Network Hospitals

Rite Aid Launches EPIC Fundraising Campaign to Benefit Children's Miracle Network Hospitals

Rite Aid Stores Now Selling $1 Miracle Balloons to Support Children's Health and Wellness

CAMP HILL, Pa.--(BUSINESS WIRE)-- An EPIC effort to raise funds and awareness for Children's Miracle Network Hospitals is now underway at Rite Aid stores nationwide, as the company kicks off its 19th annual fundraising campaign for the organization. New this year, Rite Aid's fundraising efforts will reflect the "Make an EPIC difference for Kids" theme, the result of a promotional tie-in with EPIC, the upcoming animated children's movie from 20th Century FOX Films, in theaters nationwide May 24. From now through May 11, all Rite Aid stores will be selling EPIC-themed Miracle Balloons to raise money for their local Children's Miracle Network Hospital.

Customers are invited to help Rite Aid make an EPIC difference in the lives of sick and injured children being treated at Children's Miracle Network Hospitals in the communities where Rite Aid does business by purchasing a $1 Miracle Balloon. In appreciation, customers who purchase a Miracle Balloon will receive $5 in coupon offers good for a variety of products sold at Rite Aid.

The Rite Aid campaign will also be promoted via the company's Facebook page. At www.facebook.com/riteaid.com, visitors can learn more about Rite Aid's support of Children's Miracle Network Hospitals, meet Miracle Children helped by the company's fundraising and even make a donation to their local children's hospital. Beginning April 14, visitors can enter for their chance to win a private screening of EPIC in their hometown, for up to 100 people. Visit www.facebook.com/riteaid to learn more and official rules.

"During our 2012 fundraising campaign, we raised a record-breaking $5.9 million, helping to make millions of miracles happen at Children's Miracle Network Hospitals," said Ken Martindale, Rite Aid chief operating officer and president of The Rite Aid Foundation. "Through this promotion with Children's Miracle Network Hospitals and 20th Century FOX Films, our generous customers and the efforts of our associates, our goal is to raise even more this year, truly making an EPIC difference in the lives of sick and injured children in our communities."

In addition to its annual Miracle Balloon campaign each spring, Rite Aid associates raise additional funds through community fundraisers including now-annual events like a motorcycle ride across Connecticut organized by the company's Dayville, Conn. distribution center and an antique car show hosted by a Rite Aid in Hampton, Va., as well as countless bake sales, parking lot carnivals and walk-a-thons held nationwide. And, each summer at the company's headquarters in Camp Hill, Pa., members of Rite Aid's management team help raise funds by washing cars and competing in various activities.

The money raised by Rite Aid funds critical care, ground-breaking research and life-saving equipment at 95 Children's Miracle Network Hospitals in communities served by Rite Aid. Since becoming a sponsor in 1994, Rite Aid has raised more than $56 million for Children's Miracle Network Hospitals

Rite Aid Corporation (NYS: RAD) is one of the nation's leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.

Children's Miracle Network Hospitals® raises funds for 170 children's hospitals across the United States and Canada, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

One of the world's largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20TH Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.

EPIC is a 3D CG adventure comedy that reveals a fantastical world unlike any other. From the creators of ICE AGE and RIO, EPIC tells the story of an ongoing battle between the forces of good, who keep the natural world alive, and the forces of evil, who wish to destroy it. When a teenage girl finds herself magically transported into this secret universe, she teams up with an elite band of warriors and a crew of comical, larger-than-life figures, to save their world...and ours.

Rite Aid Corporation
Ashley Flower, 717-975-5718

KEYWORDS: United States North America Pennsylvania


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