Newell Rubbermaid Strengthens Marketing Leadership With Key External Appointments

Newell Rubbermaid Strengthens Marketing Leadership With Key External Appointments

Accelerates marketing transformation, development of bigger global brand ideas

ATLANTA--(BUSINESS WIRE)-- Newell Rubbermaid (NYS: NWL) today announced the appointment of two key marketing leaders to drive the company's Growth Game Plan into action on its writing brands.

Hiroko Koide joins Newell Rubbermaid as Senior Vice President of Marketing for Fine Writing globally ...

Hiroko Koide joins Newell Rubbermaid as Senior Vice President of Marketing for Fine Writing globally (Photo: Business Wire)

Hiroko Koide joins the company as Senior Vice President of Marketing for Fine Writing globally. Koide was previously the President and Representative Director of Parfums Christian Dior Japon K.K. and is currently on the external Board of Directors of Kirin Co. Ltd. She also has held key roles in marketing and brand development at Mars Japan Ltd. and Unilever Japan. With significant leadership experience in Japan and Asia, Koide will be based in Tokyo to be nearer the key markets in the region and where the company's Parker® and Waterman® brands have significant growth opportunities.

Hisao "Victor" Misawa joins the company as Vice President of Marketing for the Writing & Creative Expression brands globally. Most recently, he was a Vice President of Marketing for Unilever North East Asia and has more than 20 years of global marketing leadership experience in both emerging and developed countries. Misawa's proven track record in marketing and brand development in Asia makes him the ideal leader to expand the iconic Sharpie® and Paper Mate® brands into the rapidly growing markets of China and Southeast Asia. He will be based in Chicago with the company's Writing & Creative Expression business.

"Hiroko and Victor are proven leaders with extensive experience in both developed and emerging markets," said Richard Davies, Newell Rubbermaid's Chief Global Marketing and Insights Officer. "These new hires, combined with the increased marketing investment available from our organizational transformation, will further strengthen our capability to deliver bigger brand ideas and breakthrough marketing that will grow our categories at home and in markets around the world."

Koide and Misawa join Newell Rubbermaid's new Marketing leadership team consisting of Rich Mathews, SVP of Marketing for Tools; Todd Huston, VP of Marketing for Commercial Products; Kristine Sickels, VP of Marketing for Home Solutions brands Calphalon®, Goody® and Levolor®; and Laurel Hurd, VP of Global Development for Baby & Parenting.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2012 sales of approximately $5.9 billion and a strong portfolio of leading brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®.

This press release and additional information about Newell Rubbermaid are available on the company's Web site,


Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical in nature constitute forward-looking statements. These forward-looking statements relate to information or assumptions about the effects and impacts of the Company's organizational transformation initiatives, including Project Renewal and the European Transformation Plan. Actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not limited to, our dependence on the strength of retail, commercial and industrial sectors of the economy, our ability to effectively achieve and redeploy cost savings from these transformation initiatives, as well as those factors listed in the company's most recently filed Annual Report on Form 10-K, filed with the Securities and Exchange Commission.

Newell Rubbermaid
Nancy O'Donnell, +1 (770) 418-7723
Vice President, Investor Relations
David Doolittle, +1 (770) 418-7519
Vice President, Corporate Communications

KEYWORDS:   United States  North America  Georgia


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