Chuck E. Cheese's Goes High-Tech Launching Augmented Reality App - Chuck E.'s Say Cheese!

Chuck E. Cheese's Goes High-Tech Launching Augmented Reality App - Chuck E.'s Say Cheese!

The family entertainment leader's first app invites families to interact and take photos with the brand's updated mascot on their next visit

DALLAS--(BUSINESS WIRE)-- Augmented reality took center stage at this month's SXSW as many companies debuted apps allowing consumers to pre-plan living spaces or find their vehicle. This week, America's favorite mouse is getting in on the action with the development and introduction of Chuck E. Cheese's first-ever downloadable app, Chuck E.'s Say Cheese!, from the Apple App Store or Google Play.

Available for free download today, the new Say Cheese! App makes trips to Chuck E. Cheese's even more fun for kids of all ages. Using augmented reality, the app allows parents and kids to take fun photos with an animated version of Chuck E. Cheese on any visit to the family restaurant and gaming center.

After the meal has been enjoyed, games have been played and prizes have been chosen, a trip to Chuck E. Cheese's is all about the lasting memories families make by enjoying time together. Knowing that photo sharing helps capture those moments of unleashed joy in a tangible way, family entertainment leader, Chuck E. Cheese's, began researching and developing a new in-store attraction to enhance that part of the experience.

"What differentiates Chuck E. Cheese's from other family entertainment options is interaction with Chuck E. himself. Since launching our contemporized mascot last summer, we've been committed to increasing the breadth of that interaction for families. Augmented reality is perfect for that," said Scott McDaniel, chief marketing officer of CEC Entertainment, Inc., Chuck E. Cheese's parent company. "We know our guests are very mobile, and from their feedback we also know they love sharing their memories and photos with their families, friends and even with us. By tapping into augmented reality technology we've created a completely unique experience that brings parents and kids into a Chuck E. performance like never before."

After downloading the free Say Cheese! App at home or while in stores, guests can look for pink, orange and blue "Say Cheese Here!" signs that serve as in-store hotspots on tabletops, the sides of games and backdrops throughout every Chuck E. Cheese's location to activate the app's augmented reality camera. When launching the app for the first time, guests will see simple step-by-step instructions for putting it into action.

With the app open, guests click on "See Chuck E." and simply point their phone or tablet's camera at one of the markers to start Chuck E.'s performance. By tapping the camera icon in the app, guests can take and save as many photos as they'd like. With three new rock star moves, guests can tap the pause button at any time to take a picture with Chuck E. in a particular pose.

The app also incorporates sharing functionality to easily post the snapshots to Facebook and Twitter or send them to friends and family members through email. Guests can even submit their photos to through the Say Cheese! App for a chance to see it on the Chuck E. Cheese's website and official Facebook, Twitter and Pinterest pages.

Chuck E.'s Say Cheese! App can be downloaded from the Apple App Store, Google Play or at from a mobile device and used in any Chuck E. Cheese's location today.

About CEC Entertainment, Inc. (NYSE: CEC):

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 562 Chuck E. Cheese's stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $7.7 million to schools through its fundraising programs. For more information, see the company's website at

CEC Entertainment, Inc.
Media Enquiries:
Michelle Chism, 972-258-5529
Director, Corporate Communications
M/C/C for Chuck E. Cheese's
Jennifer Reeves, 972-480-8383 ext. 224
PR Engagement Manager

KEYWORDS:   United States  North America  Texas


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