BolderBOULDER Announces Crocs as 2013 Presenting Sponsor
Brand commits to ongoing relationship with "America's All-Time Best 10K"
BOULDER, Colo.--(BUSINESS WIRE)-- BolderBOULDER, the third largest running race in the United States, today announced Crocs, Inc. as the presenting sponsor for the 2013 BolderBOULDER. The race attracts more than 50,000 participants and draws professional racing teams from all over the world. More than 150,000 spectators watch the festivities at this Memorial Day tradition in Boulder, Colorado.
"We've had an outstanding relationship with Crocs, as they have sponsored our race in different capacities over the years," said Cliff Bosley, Race Director. "We are thrilled to have them as our presenting sponsor because like us, they are an influential brand to many Coloradoans."
Crocs will be the sole presenting sponsor for the BolderBOULDER, and the event will be called the BolderBOULDER Presented by Crocs. Crocs will also offer race packet pick-up and on-site registration at its Colorado retail locations, including their outlet location in Silverthorne, CO. In addition, every volunteer for the race will be outfitted in a pair of Crocs™ shoes.
"We are so excited to be the presenting sponsor of the BolderBOULDER, especially since our company was born in Boulder 11 years ago and our headquarters still remain here," said Michael Martin, Crocs' Director of Marketing for the Americas. "We think the unique nature of the BolderBOULDER is the perfect fit for our very unique brand. There's no other place in the world we would rather kick off the summer, than with 50,000 people who love the active, Boulder lifestyle like us."
The BolderBOULDER 10K road race was first held in 1979 in the area around North Boulder Park. Today, the course finishes at the University of Colorado's Folsom Field. From the first-year field of 2,700 runners, it has grown into the seventh largest road race in the world, with more than 53,000 participants in 2012.
The professional wheelchair race kicks-off at 6:30 a.m. and the first wave of runners launches at 7:00 a.m. The Women's and Men's Pro Race starts are 11:15 a.m. and 11:26 a.m. respectively. The BolderBOULDER's Memorial Day tribute, the largest Memorial Day celebration in the United States, begins at Noon at Folsom Field. The SportsEXHIBIT will be on Pearl Street Mall in Boulder, May 25-26, from 10:00 a.m. - 6:00 p.m.
About BolderBOULDER: The BolderBOULDER 10K presented by Crocs, is the 3rd largest running race in the United States and the 7th largest in the world. The race attracts over 52,000 runners, joggers, walkers and wheelchair racers, and draws professional athletes from around the world to compete for one of the largest non-marathon prize purses in road racing. The 2013 race starts at 30th and Walnut and winds through neighborhoods with live music and entertainment at every corner. The race finishes in the University of Colorado's Folsom Field and attracts over 150,000 spectators. The 35th annual BolderBOULDER will be held on Memorial Day, May 27th, 2013. For more information please visit: www.bolderboulder.com
About Crocs, Inc: Crocs, Inc. (NAS: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs enthusiasts know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
KEYWORDS: United States North America Colorado
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