Virtual Piggy Taps into $10Bn Annual Market with epay Partnership

Virtual Piggy Taps into $10Bn Annual Market with epay Partnership

Mobile "top ups" and Pay as You Go minutes to be available for purchase at

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it has partnered with the world leading prepaid payments processor, epay, that will help promote its youth-friendly payment system by significantly expanding its online store offerings.

The epay division ofEuronet Worldwide (NAS: EEFT) is a global prepaid product provider that has a distribution network of over 304,000 retail locations worldwide. epay is the leading electronic payments processor for "tops ups" or mobile prepaid minutes, a popular mobile solution for youth. In the UK, there are 50 million Pay as You Go phones, compared to 30 million contract subscribers, with some people owning several mobiles. epay handles 40% of all mobile "top up" transactions in the UK and 86% within Australia.

Virtual Piggy provides a secure COPPA-compliant solution to allow teens/tweens and their families to purchase and manage gift cards. The Virtual Piggy shop ( currently features over 20 favorite brands including: Zappos, Barnes and Nobles, Domino's, and Regal Theaters at

"With so many of our top up and gift cards being purchased for use by under 18's, the commercial benefits that Virtual Piggy brings to epay are invaluable," said Joni Shakles, Senior Vendor Manager for epay. "Enabling kids to be able to go online and to purchase these cards themselves, in a parent controlled manner is absolutely revolutionary!"

"This is a huge market that is currently fraught with friction - particularly for the under 18 year olds," said Dr. Jo Webber, CEO and Founder of Virtual Piggy. "Our partnership with epay will deliver a seamless solution that will allow us to service the majority of this $10Bn annual market."

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Suzanne Noble, +44 7957 371840
Public Relations
Jenna Guarneri, 212-529-1598
Sarah Hall Productions
Investor Relations
Peter Seltzberg, 646-415-8972

KEYWORDS:   Australia  United States  North America  Australia/Oceania  California


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