Purina® Friskies® Releases New Game and Challenges Developers to Create Next Great Game for Cats at

WHO:

Purina Friskies Games For Cats Hackathon

WHAT:

Friskies brings even more variety to playtime with the release of "Happy Wings," its newest tablet game for cats available now at GamesforCats.com. As a leader in creating tablet and mobile games for cats, Friskies believes Happy Wings will be a winner. But to be sure, Friskies plans to put it to the test by handing it over to gaming and developer experts at the first-ever Friskies GamesforCats.com Hackathon. Tech and creative developers are invited to take part in a brain-pixelating weekend to come up with new ways for cats to become hopelessly hooked on glowing tablets with the hopes to create the next great game in the Friskies Games For Cats portfolio.

Judges for the first-ever Friskies Hackathon include one of the top names in game development, Amir Rahimi, who was general manager of Zynga's Los Angeles studio for two years before leaving earlier this year to help found a gaming start-up. He previously worked as a producer at Electronic Arts. Also joining the judging panel are Amplify co-founder Jeff Solomon, Fosforus creative director Eric Sutherland and Friskies assistant brand manager Alison Coburn.

Coburn and Rahimi are available for interviews over the weekend.

WHEN:

Saturday, March 23 and Sunday, March 24

*Please schedule time to stop by*

WHERE:

Amplify

1600 Main Street

Los Angeles, CA 90291

CONTACT:

Jennifer Knoeppel

Taylor

jknoeppel@taylorstrategy.com

INFO:

To find out more information about the Hackathon and to register for the event, please visit GamesforCats.com.