Mark Zuckerberg Is America's Best Boss

PALO ALTO, CA - OCTOBER 06: Facebook founder and CEO Mark Zuckerberg (C) greets Facebook employees before speaking at a news conference at Facebook headquarters> on October 6, 2010 in Palo Alto, California. Zuckerberg announced changes to the popular social networking site. (Photo by Justin Sullivan/Getty Images)
Justin Sullivan, Getty ImagesFacebook founder and CEO Mark Zuckerberg greets his employees before speaking at a news conference at Facebook headquarters.
Since coming public at a first-day offer price of $38, shares of social networking site Facebook (FB) have dropped more than $10 in price, losing 32 percent of their value for early investors.

In contrast, Facebook's CEO has gained 14 percentage points in a recent poll of the world's top-rated CEOs.

According to the poll, conducted by jobs and career website Glassdoor, Facebook CEO Mark Zuckerberg is now the top-rated company chief executive out of all companies polled. Nipping at his heels are, in order:
  • No. 2-ranked SAP (SAP) co-CEOs Bill McDermott and Jim Hagemann Snabe
  • A pair of consulting firm CEOs -- No. 3 Dominic Barton at McKinsey & Co. and No. 4 Jim Turley at Ernst & Young
  • No. 5: Northwestern Mutual boss John Schlifske.

What puts these CEOs at the top of the heap? Glassdoor CEO Robert Hohman, explains: "While anyone can assume a position in leadership, not everyone garners their employees' support for how they lead the company."

And in contrast to many other company-ranking surveys out there, that's exactly what Glassdoor measures: the anonymous opinions of companies' rank-and-file about how their own bosses perform.

Glassdoor gives each voter the chance to pronounce himself "very satisfied," "satisfied," "neutral," "dissatisfied," or "very dissatisfied" with their bosses. In the case of Facebook, for example, out of 423 employees polled, 325 -- that's 77 percent -- say they're very satisfied with Zuckerberg's performance. That's compared to only two disgruntled souls who say they're very unsatisfied.

How to Use the Rankings for Personal Gain

So, after patting the winning CEOs on the back -- and looking with envy at the employees who've lucked into jobs with such wonderful bosses -- what use can you make of Glassdoor's poll data?
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Well, from an investor's point of view, there are a couple of key takeaways here. First and foremost, it's unlikely that employees are going to say they're utterly thrilled with the CEO's performance if the firm is going down in flames. Chances are, a company that scores highly in the estimation of its employees is a company you might want to invest in yourself.

While not all of the companies on Glassdoor's list are soaring in the stock market, few have performed quite as poorly as Facebook. And shares of several of the higher-ranked companies -- No. 11-ranked Google (GOOG), No. 13-ranked (CRM), and No. 16-ranked (AMZN), for example -- have all outperformed the S&P 500 quite handily over the past year.

This suggests that while it might not be advisable to just buy shares of any company on Glassdoor's list willy-nilly, the list could serve as a good starting point for researching potential investments.

Cheap Thrills

Another point that suggests itself: Why exactly might it be good for a company to appear on Glassdoor's list?

Well, think about it in business terms -- say, from the perspective of a hiring manager. If your company has a reputation as "one of the top places to work," it's possible you can use that fact to convince a desirable employee to join up -- and in particular, leverage the company's sterling reputation to avoid having to pay a higher salary. Hire enough new employees at below-market salaries, and you begin dropping serious coin to the company's bottom line.

Similarly, happy workers can be expected to stick around longer, reducing employee turnover, and cutting a company's cost to advertise for, recruit, and train replacement employees. Over time, these kinds of HR savings can start to add up -- especially in manpower-intensive operations like software programming (Salesforce and Facebook), retail (Amazon), and consulting (McKinsey and E&Y).

Long story short, if you're looking for your next stock to invest in, it might be work taking a peek through the Glassdoor to see what they have to show you.

Motley Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool recommends, Facebook, Google, and The Motley Fool owns shares of, Facebook, and Google. To find great investments, try any of our newsletter services free for 30 days.

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Mark Zuckerberg Is America's Best Boss

Oct. 28, 2003: Mark Zuckerberg hacked into restricted areas of Harvard University's computer network to create Facemash, a website that pulled the private dormitory ID photos of students, then asked users to compare the pictures of two random students and chose which one was better looking. For the brief period before university administrators shut it down, it proved quite popular.

January 2004: Zuckerberg began to write the basic software to create a universal Harvard social directory, TheFacebook.

Jan. 11, 2004: Zuckerberg registered domain. Then, on Feb. 4, TheFacebook launched at Harvard University. Mark Zuckerberg, right, and Dustin Moscovitz, co-founder, left; took a semester off in 2004 to further improve on TheFacebook website.

March 2004: Initially restricted to Harvard students, TheFacebook expanded to other colleges, including Stanford University, Dartmouth College, Columbia University and Yale University.

April 13, 2004: Zuckerberg, Dustin Moskovitz, and Eduardo Saverin formed LLC, a partnership.

June 2004: TheFacebook moved it's headquarters to Palo Alto, Calif., and received an investment of $500,000 from Peter Thiel.

June 2004: Thefacebook incorporated into a new company, and Sean Parker, a co-founder of Napster, took the job of president for the growing business.

September 2004: Facebook replaced its "User is..." prompt with a "What's on your mind?" question in the newly designed space for posting and sharing status updates called "The Wall." 

September 2004: Harvard students Cameron Winklevoss and Tyler Winklevoss of ConnectU filed a lawsuit against Zuckerberg and other Facebook founders for allegedly stealing their idea for a college social network called HarvardConnection.

July 19, 2005: Then-dominant social networking site MySpace was acquired by News Corp., spurring buzz on the Internet about the possible sale of Facebook to a larger media company.

Aug. 23, 2005: TheFacebook dropped its "The" and became Facebook. Purchase price it paid for the domain name: $200,000.

September 2005: Facebook added networks for high school students.  In December 2005, Facebook reached 6 million users.

2005:  Artist David Choe began painting murals at the headquarters of Facebook in exchange for company stock. Today, the shares he received are worth an estimated $200 million.

2006: A cash flow statement was leaked showing that Facebook had a net loss of $3.63 million for the 2005 fiscal year.

Sept. 26, 2006: Facebook removed its restrictions and allowed anyone 13 and older with a valid email address to join.  A news feed and a mini-feed were introduced, providing easier ways to see what your friends are up to.

May 2007: Facebook Platform launched with 65 developers and more than 85 applications.  Third-party developers quickly followed, building applications to integrate with Facebook. Games such as Farmville and Mafia Wars spread rapidly.

July 25, 2007: A federal judge gave twin brothers Cameron (left) and Tyler Winklevoss, founders of ConnectU, and Divya Narendra until Aug. 8 to flesh out the allegations in their lawsuit against Mark Zuckerberg. Those charges  included fraud, copyright infringement and misappropriation of trade secrets.

December 2007:  Facebook reached 58 million users. With the successful addition of Facebook Platform and video, growth remained strong.  Facebook charted a course toward becoming a general portal like AOL; meanwhile, the choice was made not to aim toward being acquired, as, YouTube and so many other tech startups were.

June 2008: Facebook settled two lawsuits, ConnectU vs Facebook, Mark Zuckerberg et al. and intellectual property theft, Wayne Chang et al., over The Winklevoss Chang Group's Social Butterfly project. The settlements effectively had Facebook acquire ConnectU for $20 million in cash and Facebook shares valued at $45 million, based on a $15 billion company valuation.

July 2008: The first Facebook iPhone app was released.

August 2008: News broke that some employees reportedly privately sold their shares to venture capital firms at prices that gave the company an implied valuation of between $3.75 billion and $5 billion.

October 2008: Facebook set up its international headquarters in Dublin, Ireland.

February 2009: The "Like" social plug-in was added, allowing users to follow status conversations without having to say anything.  The like button was instantaneously a hit. It's initial purpose has been widely misinterpreted as a positive approval button.

August 2009: Facebook acquired FriendFeed, a real-time news aggregator.

September 2009: Facebook said that its cash flow had turned positive for the first time.

April 2010: Facebook announced the acquisition of photo-sharing service Divvyshot, and introduced Community Pages.

May 31, 2010: Quit Facebook Day was an online event where users vowed that they would quit the social network shortly after widespread criticism was received on the new privacy controls rolled out in mid-May.  Zuckerberg publicly admitted the company had "missed the mark."  An estimated 33,000 users quit the site.

June 2010: Facebook employees sold some shares on SecondMarket at prices giving the company an implied valuation of $11.5 billion

August 2010: Places launched, allowing users to share information about where they are in the real world, so friends can find each other.

Oct. 1, 2010: The Social Network, a film about the start of Facebook, was released to theaters. The film, directed by David Fincher, was met with widespread critical acclaim and won the Golden Globe and Critics Choice Best Picture for the Year. Mark Zuckerberg stated that the film is an inaccurate account of what happened.

November 2010: Facebook added features to its mobile software for Android devices. The number of users reached just short of 608 million, with mobile traffic increasing.  

December 2010:  TIME magazine named Facebook founder and CEO Mark Zuckerberg the 2010 TIME Person of the Year.

January 2011: Equity investors put $500 million into Facebook for 1% of the company, placing its implied value at $50 billion.

February 2011: Facebook added 'Civil Union,' and 'Domestic Partnership' to its Relationship Status options.

February 2011: Facebook application and content aggregator Pixable estimated that Facebook would host 100 billion photos by summer 2011.

June 2011: Facebook partnered with Skype to add video calling as well as a new group chat feature.

September 2011: Heroku joined forces with Facebook for application development using the Facebook Platform.

Sept. 22, 2011: Facebook debuted the new Timeline user interface at the F8 Convention.

October 10, 2011: Facebook launched its iPad app.

December 2011: Membership reached 845 million users.

December 2, 2011: New York Mayor Michael Bloomberg (left) Facebook Chief Operating Officer Sheryl Sandberg (center) and Sen. Charles Schumer (D-N.Y.), react during a news conference on the announcement that New York will be the center of Facebook's new engineering technology initiative.

December 22, 2011: Facebook launched the new profile user interface, Facebook Timeline.

January 24, 2012:  Facebook announced that  "Timeline" would become mandatory for all users.

Feb.  1, 2012:  Facebook filed paperwork to go public, seeking to raise $5 billion on Wall Street in the largest flotation ever by an Internet company.

March 6, 2012:  Facebook launches Messenger for Windows, which gives users of Windows 7  Facebook services without the need for a web browser.

April 9, 2012: Facebook announced that is will acquire the photo-sharing app Instagram for $1 billion USD.

May 18, 2012: Facebook founder, Chairman and CEO Mark Zuckerberg, center, rings the opening bell of the Nasdaq stock market from Facebook headquarters in Menlo Park, Calif. The social media company priced its IPO on Thursday at $38 per share, and beginning Friday regular investors will have a chance to buy shares.

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