'America's Mayor' Gets New Job: TV Pitchman

Rudy Giuliani LifeLock pitchman
Rudy Giuliani LifeLock pitchman

By Alan Farnham

Rudy Giuliani, former crime-busting mayor of New York City, has taken a new job: TV pitchman.

Television ads featuring the 2008 presidential candidate and onetime D.A. have recently begun airing. In them, Giuliani warns viewers of the dangers of identity theft and touts the services of ID-protection company LifeLock.