Facebook's Coke Problem

The following video is from Thursday's Investor Beat, in which host Chris Hill, and analysts Bryan Hinmon and Matt Argersinger dissect the hardest-hitting investing stories of the day.

A Coca-Cola study finds that advertising via "buzz" - sharing through social media such as Facebook -- had no measurable impact on sales. Will Coca-Cola's study make Facebook less appealing to businesses and advertisers? This story, plus a wrap-up of the Dow today, four stocks that made big moves today, and our analysts give their picks for the two stocks they'll have their eye on this week.

After the world's most-hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

The article Facebook's Coke Problem originally appeared on Fool.com.

Bryan Hinmon, CFA owns shares of Oracle., Oracle., Facebook, and Facebook. Bryan Hinmon, CFA has the following options: Long Jan 2015 $40 Calls on Facebook and Long Jan 2015 $40 Calls on Facebook. Chris Hill owns shares of Coca-Cola and Cisco Systems. Fool contributor Matthew Argersinger has no position in any stocks mentioned. The Motley Fool recommends Cisco Systems, Coca-Cola, and Facebook. The Motley Fool owns shares of Facebook and Oracle. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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