Facebook's Big Problem


The following video is from Thursday's MarketFoolery podcast, in which host Chris Hill, as well as analysts Bryan Hinmon and Matt Argersinger discuss the top business and investing stories of the day.

Coca-Cola has 62 million followers on Facebook . This week, a Coca-Cola study found that advertising via "buzz" and social media sharing had no "measurable impact" on sales. What does the report mean for social media sites like Facebook? How much of Facebook's valuation is predicated upon its potential with advertisers? Will Google benefit from advertiser concerns at Facebook? In this installment of MarketFoolery, our analysts discuss online advertising and the future of Facebook.

After the world's most-hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

The relevant video segment can be found between 0:29 and 8:56.

For the full video of today's MarketFoolery, click here.

The article Facebook's Big Problem originally appeared on Fool.com.

Bryan Hinmon, CFA owns shares of Facebook and Facebook. Bryan Hinmon, CFA has the following options: Long Jan 2015 $40 Calls on Facebook and Long Jan 2015 $40 Calls on Facebook. Chris Hill owns shares of Coca-Cola. Fool contributor Matthew Argersinger has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, Facebook, Google, and LinkedIn. The Motley Fool owns shares of Facebook, Google, and LinkedIn. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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