Can You Create Your Own Job With The Help Of Strangers?

Three brothers, Christian, Joseph, and Patrick Lane, had one simple idea: to completely revolutionize the way people shop. Americans produced 1.4 billion pounds of waste a day, and 40 percent of that is packaging used just once. Why do we need boxes around cereal, they wondered, and plastic around milk? They imagined a store where you would just fill up your own glasses and jars and Tupperware, then pay and leave.

Last August, the brothers opened In.gredients, a package-free grocery store, and they did it by raising $15,000 entirely from strangers on the crowd funding site Indiegogo.com.