Microsoft Launches Online Store in China


Microsoft has launched a flagship shopping store on Alibaba's, one of China's most popular B2C e-commerce sites.

Through, Chinese consumers can now buy over 50 products ranging from Microsoft's Surface and Office Software to hardware and accessories. The site will also sell third-party OEM Windows phones and PCs.

Although Microsoft has had a "complementary extension" site at, the original site seems to focus on computer accessories such as keyboards and mice through Microsoft resellers. The new site will feature online chat and a free service called "Up & Running" to help Surface buyers navigate their machines.

Since Oct. 2012, Microsoft has also had its own Chinese e-commerce website at Nonetheless, a dedicated China team will manage product assortment, offers, and promotions tailored to local consumer preferences on the new Tmall store.

In Alibaba's press release, Kevin Eagan, vice president of e-commerce for Microsoft Retail Stores, said: "Microsoft sees great potential in China's e-commerce market, to offer customers across the country choice, value and service through our online store."

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