Marcus Theatres® Announces New UltraScreen® at Gurnee Cinema
New auditorium will provide moviegoers an unparalleled audiovisual experience
MILWAUKEE--(BUSINESS WIRE)-- Marcus Theatres® , a division of The Marcus Corporation (NYS: MCS) , today announced that construction has begun on the company's 15thUltraScreen® at the Gurnee Cinema in Gurnee, Ill. Two of the theatre's 20 screens are being demolished to make room for a completely new UltraScreen auditorium. The 424 seat UltraScreen will be 72 foot-wide, 31 foot-tall and the first to feature Auro 11.1 audio, the next-generation immersive sound format from Barco.
Every aspect of the new UltraScreen addition is engineered for the ultimate in picture, sound and comfort. Not only does the UltraScreen provide moviegoers with a razor sharp picture and a totally new level of excitement that can never be experienced at home, but it also is the ultimate in comfort featuring plush memory foam seats with reclining backs.
"Marcus Theatres is continuously striving to meet our customers' sophisticated tastes and desire for a truly unique experience when going to the movies," said Bruce J. Olson, president of Marcus Theatres. "The giant UltraScreen, combined with the Auro 11.1 system, will provide moviegoers with a stunning audio and visual experience unmatched in the film industry."
Famed filmmaker George Lucas once said that sound accounts for 50 percent of the movie experience, which means that moviegoers at the Gurnee Cinema are in for a feast of sight and sound. In addition to the remarkable size and clarity of the UltraScreen images, they will experience fully immersive sound with Auro 11.1 technology. Auro 11.1 uses a sound reproduction speaker layout based on three axes (width, depth and height) to create a spectacular sound experience. Ambient sounds come from all directions, providing moviegoers with the most true-to-life reproduction of sound. This creates a fundamentally different experience from traditional surround sound.
The addition is expected to be completed by October in time for the big fall releases. The Gurnee Cinema is located at 6144 Grand Avenue, in Gurnee, Ill. at the northwestern side of Gurnee Mills Mall.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYS: MCS) , is the fifth largest theatre circuit in the United States and currently owns or operates 687 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company's lodging division, Marcus® Hotels & Resorts, owns and/or manages 20 hotels, resorts and other properties in 11 states. For more information, visit the company's web site at www.marcuscorp.com.
Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States or incidents such as the recent tragedy in a movie theatre in Colorado. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
Carlo W. Petrick
KEYWORDS: United States North America Illinois Wisconsin
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