Celebrity Couples Tori Spelling and Dean McDermott along with Ashley Hebert and JP Rosenbaum Join Va
Celebrity Couples Tori Spelling and Dean McDermott along with Ashley Hebert and JP Rosenbaum Join Valspar Paint®to Launch the Valspar Color Project Video Series Benefitting Habitat for Humanity
Each couple shares their perfect color match stories with a goal of raising $150,000 for Habitat for Humanity
CHICAGO--(BUSINESS WIRE)-- ValsparPaint® announces the second installment of the Valspar Color Project, an online video series following two of today's favorite celebrity couples, Tori Spelling and Dean McDermott as well as Ashley Hebert and JP Rosenbaum, as they take viewers behind-the-scenes and share how they connect to the power in color and find the perfect Valspar paint color match to transform a room in their homes. With the help of interior designer and Valspar color expert Genevieve Gorder, and the Valspar Perfect MatchApp on Facebook, each couple reveals how they merge their color styles. Beginning Tuesday, March 19 through Monday, June 10, 2013, watch each video on the Valspar Paint Facebook Page at www.facebook.com/ValsparPaint. Each time a viewer shares their own color match through the App, Valspar Paint will donate $1.00 to the nonprofit affordable-housing organization Habitat for Humanity, up to $150,000. Habitat for Humanity is proudly supported by each celebrity couple and by Valspar as its national paint partner in the United States.
Valspar Color Expert and Designer Genevieve Gorder assist Tori Spelling and Dean McDermott find their perfect Valspar color match through the Valspar Color Project benefitting Habitat for Humanity (Photo: Valspar Paint)
"When designing a room, color is one of the most powerful elements in a designer's toolbox and painting is one of the simplest ways to incorporate color in a room and refresh your palette," said Gorder. "I love to see people push the boundaries when it comes to color in the home, as these couples have done through the Valspar Color Project. One of the tools that can give you the confidence to do that is the Valspar Love Your Color Guarantee. If you choose a Valspar Paint color and don't love it, you can get a replacement color for free."
Actress and author Tori Spelling and her husband, actor Dean McDermott, turn to Valspar Paint and Genevieve Gorder to advise them on the perfect color match after deciding to refresh their kids' playroom in their Los Angeles home. Gorder pairs Spelling and McDermott with Valspar Rushing Stream 5005-10B, a bright and modern shade of turquoise that reflects a combination of both their color tastes and personalities.
"Color is a big part of our lives, so it was important for us to bring positive color energy into the playroom, especially because we spend so much time in that room together," said Spelling. "Valspar Rushing Stream has created an inviting and lively environment for our family and we are thrilled to find a color that is a blend of everything we were looking for - something bright yet airy and light, with a springtime feel."
After using the Valspar Perfect MatchApp, TV personality Ashley Hebert and her husband, JP Rosenbaum, were matched with Valspar Roasted Pumpkin 2005-3A. This rich shade of orange fulfilled their desire to add a dynamic vibrancy to their living room, a common area where they often entertain and host guests.
"As newlyweds, decorating our home together means merging our tastes in color and décor," said Hebert. "Valspar Roasted Pumpkin is the perfect combination of our styles for a space we both use every day. We hope everyone will have as much fun as we did using the Valspar Perfect MatchApp."
Now in its second year, the Valspar Color Project is part of an ongoing partnership between Valspar and Habitat for Humanity. Since launching the national partnership in 2002, Valspar, through its Foundation, has committed more than $60 million in cash and paint to Habitat through 2014 and guarantees paint for every Habitat house built, repaired or rehabilitated in the United States.
Valspar is committed to helping everyone connect to the power in color and find the right color to transform any space. To deliver on this promise, Valspar offers the Valspar Love Your Color Guarantee™, a unique color assurance program. From now until October 7, 2013, Valspar is offering a complimentary replacement color to anyone who does not absolutely love their first color choice. For additional details, eligibility requirements, offer terms and information on how to obtain a rebate through the Valspar Love Your Color Guarantee, please visit http://www.valsparpaint.com/en/love-your-color/.
To watch the Valspar Color Project celebrity color transformation stories, use the Valspar Perfect Match app and to share a color match to help raise money for Habitat for Humanity, please visit www.facebook.com/ValsparPaint. Through the Valspar Color Project, for each share of a color match between Tuesday, March 19 and Monday, June 10, 2013, Valspar will donate $1 to Habitat for Humanity, up to $150,000 and with a minimum donation of $25,000.
About The Valspar Corporation
The Valspar Corporation (NYS: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.
About Habitat for Humanity International
Habitat for Humanity International is a global nonprofit Christian housing organization that seeks to put God's love into action by bringing people together to build homes, communities and hope. Since 1976, Habitat has served more than 600,000 families by welcoming people of all races, religions and nationalities to construct, rehabilitate or preserve homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions. For more information, to donate or to volunteer, please visitwww.habitat.org, or follow us atwww.facebook.com/habitator atwww.twitter.com/habitat_orgor join Habitat's blog community atwww.habitat.org/blog.
LaForce + Stevens for The Valspar Corporation
Allison Strassberg, 646-374-0857
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