Answers Launches New Mobile Web Product That Redefines the Consumer Experience, Increases Engagement

Business Wirevia The Motley Fool
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Answers Launches New Mobile Web Product That Redefines the Consumer Experience, Increases Engagement

ST. LOUIS--(BUSINESS WIRE)-- Answers (www.answers.com), the world's top destination for trusted answers to everyday questions, announced today the launch of its new mobile web version of Answers. The new site features an interactive swipe design that enables consumers to easily find and read answers to their questions on their mobile devices, including both tablets and mobile phones. The site's improved usability has dramatically deepened user engagement on the Answers mobile site: consumers are now viewing more than five times as many pages per visit; spending twice as much time engaging with the content on the site; and they're six times more likely to engage with Answers' content. In total, mobile represents 50% of all Answers page views.


"There is an important shift occurring in the mobile landscape and the Answers platform is one of its key catalysts. Relative to our typical desktop user, we are seeing mobile users skew more heavily towards trending topics and live events," said David Karandish, CEO of Answers Corp. "For instance, during live events such as the Super Bowl and the Oscars ceremony, we see very high mobile engagement with consumers asking as many as 50 questions per second."

"We have really focused on improving the mobile consumer experience by delivering high quality, community-generated content through a platform that has the simplicity and intuitive design of a native mobile app. As a result, we're pleased to see the significant improvements in user engagement," said Peter Horan, President and COO of Answers Corp. "We are very excited about our advances in mobile and over the next year we'll continue to roll out important new features that will improve the user experience."

Below are some popular questions on the Answers mobile platform for tablets and smartphones:

Peter Horan will be discussing the company's mobile website development and monetization efforts at the Digiday Publishing Summit in Scottsdale, AZ at 12:05 p.m. on Monday, March 18th on a panel entitled, "Minding the Mobile Ad Gap."

About Answers Corp.

Established in 1998, Answers Corp. owns and operates Answers, the industry's top destination for Q&A content (source: Quantcast). One-third of all U.S. Internet users regularly visit Answers for information on virtually everything. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. Answers content is available everywhere: on the web, mobile, and social networks. The Answers platform has over 18 billion answers, which is 10 billion more than its closest competitor. It is also home to a community of 180 million users. For more information about Answers, please visit www.answers.com.



Media Contacts
ICR for Answers Corp.
Sari Martin, 203.682.8345
Sari.martin@icrinc.com

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