Macy's to Launch Teen Vogue Apparel Collection at Select Stores and on Macys.com This March
Following 10 years of successful publishing, "Teen Vogue" expands into apparel with a collection for fashion-savvy girls, available exclusively at Macy's
NEW YORK--(BUSINESS WIRE)-- Macy's today announced Teen Vogue as the latest fashion-forward collection to launch exclusively in Macy's Mstylelab department. Aimed at the most discerning teenage fashionistas, Teen Vogue will bring Macy's customers the latest trends from the combined fashion eye of Macy's and "Teen Vogue." The collection will be available in approximately 150 Macy's stores nationwide and on macys.com this March.
Teen Vogue only at Macy's Bralette $25, Short $25. (Photo: Business Wire)
"We are very excited to be expanding 'Teen Vogue' even further with our collection for Mstylelab. As part of our Brand Everywhere approach, we've created a fashion line that really resonates with our style-obsessed audience," says "Teen Vogue" Editor-In-Chief, Amy Astley. "We've had terrific success with our branded mobile game, Teen Vogue Me Girl, and with our bedding collection, so apparel was the next logical step and Macy's is the ideal partner."
Curated by the editors at "Teen Vogue," the collection embraces the brand's signature, quirky-chic accents, offering a variety of trend-forward silhouettes, bold prints and bright colors. Filtered through a fashionable lens, Teen Vogue will feature maxi dresses, jumpsuits, printed leggings, short dresses, chambray shirts, bandeaus, shorts, bralettes, jackets and tanks. This spring, the brand will focus on five key trends: bejeweled, neon, sheer, vests and denim dressing. With an eclectic mix of pieces, this collection will allow for creativity and individuality when dressing. Continuing throughout the year, approximately 15 new pieces will rotate onto the floor every month, offering up-to-the-minute fashion for style setters. Available in approximately 150 Macy's stores nationwide and on macys.com, Teen Vogue will be priced from $20 to $60.
"Macy's collaboration with 'Teen Vogue'is another way we are reinventing our merchandise assortment for this important customer," said Tim Baxter, Macy's executive vice president of Fashion, Lease and Multicultural Offices. "The collection will provide the latest trends styled to look like the innovative and eclectic pages of the magazine, and will provide a compelling new reason for Millennials to visit our stores."
For more information about Teen Vogue at Macy's, please visit macys.com/pressroom. This spring, Macy's customers can shop the collection by visiting macys.com/mstylelab.
Macy's, the largest retail brand of Macy's, Inc. (NYS: M) , delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
About "Teen Vogue"
"Teen Vogue," a Condé Nast publication, a division of Advance Publications, which operates in 25 countries, is the No. 1 source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement. The Teen Vogue brand brings the sophistication and authority of "Vogue" to a new generation of savvy, young women who desire to be on the cutting edge of fashion, beauty and culture. Launched in February 2003, "Teen Vogue" publishes 10 issues a year and has a circulation of more than 1 million readers.
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