Inuvo, Inc. Reports Fourth Quarter 2012 Revenue of $16.2 Million, a 145% Increase from 2011, and Ful

Inuvo, Inc. Reports Fourth Quarter 2012 Revenue of $16.2 Million, a 145% Increase from 2011, and Full Year 2012 Revenue of $53.4 Million, a 49% Increase from 2011

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CONWAY, Ark.--(BUSINESS WIRE)-- Inuvo, Inc. (NYSE MKT: INUV) (the "Company" or "Inuvo"), an Internet marketing and technology company that develops consumer applications and delivers targeted advertisements onto websites reaching desktop and mobile, today announced its financial results for the fourth quarter and full year ended December 31, 2012.

"The Company had a strong fourth quarter and fiscal year in 2012," stated Richard Howe, Chairman and Chief Executive Officer of Inuvo. "Not only did revenue and Adjusted EBITDA increased sequentially and year over year, but the business itself grew 26% organically between Q2 and Q4 following the Vertro acquisition in Q1. We expect these positive trends to continue into 2013, and we anticipate Q1 2013 revenue to range between $16.2 and $16.5 million."

In its efforts to become profitable, the Company recently announced the relocation of its headquarters to Conway, Arkansas funded by a $1.75 million dollar grant from the Arkansas Economic Development Commission that, depending on the final terms of exiting the Company's New York City office lease, is expected to yield monthly operating expense savings of approximately $80 to $120 thousand starting in Q2 2013. Additionally, the Company continues to expand its Network into mobile and is taking its local.alot.com site, a complement to its ALOT AppBar, Global through an expansion into Europe starting in Q2 2013.

Fourth Quarter 2012 Highlights

• Net revenue of $16.2 million, increased $9.6 million or 145% compared to the fourth quarter of 2011, and an increase of 5% compared to the third quarter 2012.

• Gross profit of $8.8 million, increased 366% compared to $1.9 million in the fourth quarter of 2011.

• Adjusted EBITDA, a non-GAAP measure, increased to $1.0 million compared to negative $226 thousand in the fourth quarter of 2011.

• Net revenue for the Network segment was $9.5 million and gross profit was $2.8 million, an increase of 44% and 50% from the fourth quarter of 2011, respectively.

• Net revenue for the Applications segment was $6.8 million and gross profit was $6.0 million compared to $17 thousand net revenue and $16 thousand gross profit in fourth quarter 2011.

Full Year 2012 Highlights

• Net revenue of $53.4 million, an increase of $17.5 million or 49% compared to 2011.

• Gross profit of $27.7 million, an increase of $12.7 million or 85% compared to 2011.

• Adjusted EBITDA, a non-GAAP measure, increased to $2.5 million compared to negative $270 thousand in 2011.

The Company's consolidated financial statements as of December 31, 2012 include the financial results of its Vertro subsidiary from March 2012 forward; prior year periods do not contain financial results of the Vertro subsidiary. In addition, after combining operations, management has modified the reported operating segments into two segments; Network and Applications, rather than the former three segments; Software Search, Publisher, and Partner Programs. The Partner Programs segment is absorbed into the other two segments for all periods presented.

Three-month financial results for the period ended December 31, 2012

Net revenues for the three months ended December 31, 2012, were $16.2 million, up 145% compared to the three months ended December 31, 2011. Gross profit increased 366% to $8.8 million in the three months ended December 31, 2012 compared to the same period of 2011. Growth in the quarter was driven primarily from the Network segment, where revenue increased to $9.5 million, a 44% improvement over the same period in 2011. Net revenue from the Applications segment was $6.8 million, or 42% of total net revenues.

For the quarter ended December 31, 2012, Adjusted EBITDA, a non-GAAP measure, increased to $1.0 million compared to negative $226 thousand in the fourth quarter of 2011. The Company reported a net loss of approximately $864 thousand, or $0.04 per share loss, for the three months ended December 31, 2012, compared to a net loss of $4.4 million, or $0.44 per share loss, for the corresponding period last year. The current year loss includes a charge of $505 thousand in severance payments to the company's former CEO.

Financial results for the year ended December 31, 2012

In the year ended December 31, 2012, net revenues increased 49% to $53.4 million compared to the same period in 2011. Gross profit increased by 85% to $27.7 million in the year ended December 31, 2012 compared to the same period of 2011. These increases were due primarily to revenue from the Applications segment as a result of the Vertro acquisition in March 2012. Net revenues from the Applications segment were $24.5 million for the year ended December 31, 2012.

Net revenue from the Network segment was $28.9 million for the year ended December 31, 2012, accounting for 54% of total revenues in the year, had decreased 19% compared to the same period in 2011. This was primarily the result of reduced transactions within the Company's owned and operated websites and weak performance from third party affiliates in the first quarter of 2012 which subsequently recovered by the fourth quarter of 2012.

For the year ended December 31, 2012, Adjusted EBITDA, a non-GAAP measure, increased to $2.5 million compared to negative $270 thousand in 2011. The Company reported a net loss for the year ended December 31, 2012, of $7.0 million, or $0.34 per share, compared to $9.0 million, or $0.96 per share for the same period in 2011.

Balance Sheet as of December 31, 2012

Cash and cash equivalents totaled $3.4 million at December 31, 2012. As of December 31, 2012, the working capital deficit was $3.5 million compared to $2.0 million on December 31, 2011. Current assets and total assets were $9.9 million and $29.1 million, respectively and current liabilities and total liabilities were $13.4 million and $24.9 million, respectively, as of December 31, 2012 and December 31, 2011.

In addition, the call will be webcast on the Investor Relations section of the Company's website at http://investor.inuvo.com/events_and_presentations where it will also be archived for 45 days.

A telephone replay will be available through Wednesday March 27, 2013. To access the replay, please dial 1-877-870-5176 (domestic) or 1-858-384-5517 (international). At the system prompt, enter the code 4604646 followed by the # sign. You will then be prompted for your name, company and phone number. Playback will then automatically begin.

About Inuvo, Inc.

Inuvo®, Inc. (NYSE MKT: INUV ), an internet marketing and technology company that develops consumer applications that make using the Internet easier and delivers targeted advertisements onto websites owned by partners and the company. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements.

These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to our lack of profitable operating history, changes in our business, potential need for additional capital, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2012. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.