Interval's Next Generation of Tech Tools Will Strengthen Shared Ownership Industry and Engage Digitally Savvy Consumers
MIAMI--(BUSINESS WIRE)-- Interval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group (ILG) (NAS: IILG) , will be launching an expanded array of digital tools designed to interest prospective timeshare purchasers and further enhance the engagement of existing owners. They include the first-of-its-kind Interval Sales Tool Kit App, an update to the Interval International App, and a mobile version of IntervalWorld.com.
"Interval's investment in leading-edge technology — from both the capital and human resources perspective — is significant and continues to be a focal point of our client and member service outreach," said Craig M. Nash, chairman, president, and CEO of ILG. "We're confident that our latest technology debuting this spring will take the sales process to the next level, by educating consumers about the many benefits of owning their vacations."
The Interval Sales Tool Kit App leverages the growing popularity of using the iPad on the sales floor to create a more impactful exchange presentation. A key component is the Interval Exchange Tracker, an interactive world map that animates exchange and Getaway vacations that have been booked by members in the previous 24 hours. Since industry research reinforces that exchange is a top initial purchase motivator, the powerful app is essential in bringing to life the world of vacation possibilities available through Interval International.
Interval is also expanding its tools for members with the enhanced Interval International App, which will give them the ability to purchase Getaways. They will be able to log in while on the go to access account information, browse the Resort Directory, and share information with family and friends on social networks.
Changes already have been made to the user-friendly consumer website, IntervalWorld.com. As the first major vacation exchange company to establish a presence on the Internet, Interval has seen its ongoing commitment to online services result in a high level of member adoption. In fact, confirmations on the website have grown by 50 percent from 2007 to 2012.
IntervalWorld.com has been refreshed with a new look and expanded video library. In addition to the destination and resort videos, topics now cover an overview of vacation ownership and member testimonials. The informative content is a resource for developers to use during the sales process and for consumers researching the industry. Another feature on the website is Interval Community, one of the largest timeshare social networking forums in the world.
As the use of mobile devices increases, Interval members will be able to stay connected through a mobile-optimized version of IntervalWorld.com. The new mobile site will offer much of the functionality of the full site, allowing users to quickly navigate and complete transactions in real time, including purchasing Getaways, depositing weeks, confirming exchanges, and renewing and upgrading memberships.
"Technology has been an essential component of Interval's service culture for more than 35 years and we're very excited to introduce the latest in a long line of innovations," noted Jeanette Marbert, Interval's chief operating officer. "Interval will continue to provide state-of-the-art resources and high-tech systems that present our products and shared ownership in the most compelling manner."
About Interval International
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market since 1976. Today, Interval has an exchange network of nearly 2,800 resorts in more than 75 nations. Through offices in 16 countries, Interval offers high-quality products and benefits to resort clients and about 2 million families who are enrolled in various membership programs. Interval is an operating business of Interval Leisure Group, Inc. (NAS: IILG) , a leading global provider of membership and leisure services to the vacation industry.
Steve Gerrish, 305-925-6519
KEYWORDS: United States North America Florida
The article Interval's Next Generation of Tech Tools Will Strengthen Shared Ownership Industry and Engage Digitally Savvy Consumers originally appeared on Fool.com.
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