Oldest Family Business In U.S. Profits Without Layoffs Or Outsourcing

In a time when American manufacturing is outsourcing, automating, and downsizing, the story of the Avedis Zildjian Company sounds like an urban legend: a 390-year-old manufacturer of cymbals that has never laid off a worker, at least in recent memory.

Rather than lay off employees when their jobs are automated, the company retrains them for new positions, and it offers incentive pay for increasing productivity. "It comes down to trust doesn't it?" CEO Craigie Zildjian told NBC about the company's relationship to its workers. "You take care of us, and we take care of you."