Should Google Fear Amazon's Mobile Ad Network?

Amazon's recently announced mobile advertising network takes direct aim at Google Android's adverting dollars. Mobile advertising remains a huge growth area as the majority of the world's next 2 billion Internet users will experience the Internet for the first time on a mobile device. In this video, Motley Fool contributor Steve Heller explains what sets Amazon's mobile advertising business apart from Google's, and why Google should keep a watchful eye on Amazon. As for the current state of mobile advertising, an unlikely leader has emerged ahead of Google.

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Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends, Facebook, and Google. The Motley Fool owns shares of, Facebook, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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