Massive Success of Free-to-Play Model Boosts OBJE's Gaming App Projections

Massive Success of Free-to-Play Model Boosts OBJE's Gaming App Projections

SARASOTA, Fla.--(BUSINESS WIRE)-- The latest market data on free-to-play (FTP) gaming apps has significantly raised OBJ Enterprises' (OTCBB: OBJE) internal expectations for Phantasmic, the first FTP game in offing from OBJE's partners at Novalon Games.

The FTP statistics from the TomiAhonen Almanac 2013 are staggeringly positive. Revenue earned from mobile apps are forecast to approach $10 billion, with games accounting for about 80 percent of that total. The world's estimated 1.2 billion mobile gamers have made free-to-play games their preferred business model, and the top FTP games pull in average revenue per daily user of 25 cents.

In fact, the strength of the FTP model has industry analysts such as SuperData Research predicting that the global market for FTP games will jump to nearly $21.5 billion by 2015.

"There are now roughly as many mobile gamers in the world as there are computer users," said OBJE CEO Paul Watson. "FTP games are becoming the preferred choice for casual and hardcore gamers alike, and we're ready to help feed that demand. Phantasmic is only the start."

Novalon Games, the game developer founded by a joint venture between OBJE and Source Street, also released an early test version of the new puzzle-based mobile gaming app Stupid Pixels last week. The alpha version of Stupid Pixels and the beta version Phantasmic can be viewed and played online at www.novalongames.com. OBJE and Novalon look forward to your continued feedback as we prepare for our official releases.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the Apple (NAS: AAPL) App Store and Google (NAS: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NAS: GLUU) and The9 Limited (NAS: NCTY) .

Follow OBJ Enterprise on Twitter at www.twitter.com/OBJEnterprises.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO
info@obsceneinteractive.com

KEYWORDS: United States North America Florida

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